Press

For press inquiries, please contact cooleffect@demonstratepr.com

November 2018

It’s the yearly question: What do you get that friend or family member who has everything? That’s easy. Donate to the environment in their name. For example, Cool Effect has several gift packages that allow you to give a gift on behalf of family or friends and includes a personalized certificate.

November 19, 2018

If you want to specifically offset greenhouse gas emissions, Cool Effect supports a variety of projects around the world, from restoring mangroves to providing clean cookstoves, and lets you donate to match a specific quantity of CO2.

November 19, 2018

Have loved ones who travel so much you can't keep up with them? Get them tickets to a local or nearby city tour so you can explore your own home town in depth together, offset one of their recent or upcoming trips through Cool Effect, or give them one of these practical gifts that will 100% become staples to accompany their trips.

November 1, 2018

October 2018

One high-quality carbon credit project we are working with at Salesforce is Proyecto Mirador. Operated via the nonprofit Cool Effect, the project replaces open, wood-burning cookstoves in Honduras with a more efficient alternative. This decreases emissions and deforestation while improving human health through better indoor air quality. Each cookstove reduces carbon dioxide emissions by nearly 15 metric tons over its five-year life.

October 26, 2018

What is possible is to further spread awareness, educate and encourage others to take similar steps and support organizations like the non-profit Cool Effect which devotes its energies behind funding carbon reducing projects from across the globe; from as far and wide as Honduras to Vietnam. By supporting organizations like them, what you can achieve is to further spread your effects outward and compound add to the larger, worldwide effort to reduce the world’s carbon emissions.

October 17, 2018

September 2018

Whatever you care about health, human rights, environmental justice, social justice... everything will be negatively impacted by climate change.

September 29, 2018

It’s about coming together as a community, taking action and having an impact together. We all need to be in, we’re all in this together. We need to be doing absolutely everything we can be doing. Cool Effect is a way to know that you're having an impact in a highly transparent, not very expensive, very simple way.”

September 11, 2018

Cool Effect, Capital One Public Radio and the Global Climate Action Summit have partnered to host Let’s Talk Solutions: Global Climate Action Summit at the Commonwealth Club. On the eve of the Global Climate Action Summit (GCAS), we will kick off the conversation about solutions that can be led by states, cities, businesses and NGOs.

September 11, 2018

Non-profit organization Cool Effect marches with thousands at the Rise for Climate, Jobs & Justice mobilization on Saturday, Sept. 8, 2018, in San Francisco.

September 8, 2018

August 2018

You can join us too by offsetting your travel emissions to Dreamforce through an awesome organization called, Cool Effect. Salesforce has partnered with them to offer attendees quick and wallet-friendly ways to contribute to projects around the world that reduce greenhouse gas emissions.

August 23, 2018

For people who want to help but may not know what they can do to make a difference…go to Cool Effect because they have fantastic suggestions over there.

August 1, 2018

June 2018

Awareness and demand for the Uga cookstove has been sweeping across Uganda thanks to the support of Cool Effect, a non-profit that is devoted to reducing carbon emissions by funding carbon-reducing projects around the world.

June 4, 2018

May 2018

The Defenders star is the latest celebrity to rock one of the limited-edition thredUP re:made secondhand tees (Nikki Reed and Emmanuelle Chriqui are also fans). The brand partnered with artists to create cool designs for used t-shirts, and 100 percent of the proceeds from the tees go to the environmental non-profit Cool Effect.

May 1, 2018

April 2018

"Uncertainty shouldn’t stop people from caring," says Marisa de Belloy from Cool Effect. “We are causing these problems. We are the ones putting the carbon into the atmosphere, so we should be the ones to reduce it.”

April 19, 2018

Every donation comes with a personalized certificate and project updates so you always know where your money is going.

April 16, 2018

All proceeds from the collection will be donated to the environmental non-profit Cool Effect, a group supporting global projects that offset carbon and other greenhouse gas emissions that contribute to climate change.

April 15, 2018

Supporting carbon reduction projects – which at a mere $89 a year, offsets the total carbon footprint an average American annually makes – is an easy and effective solution.

April 15, 2018

Attendees create climate science posters at the Cool Effect Expo tent during the March for Science.

April 15, 2018

First, not only do we ensure that the projects we put to our platform comply with one of the top standards, but also Cool Effect does its own internal due diligence on all projects to ensure they are truly doing what they say they are.

April 12, 2018

Cool Effect has hit a milestone of carbon pollution reduced and has sold over 600,000 tonnes of CO₂ since it launched just two years ago in March, 2016.

April 9, 2018

February 2018

Ensure that 100% of your power is from renewable resources. In today’s economy, this can bring cost savings as well as an environmental benefit your employees and customers will appreciate. If you can’t get to 100% you can buy offsets less expensively than you’d imagine at Cool Effect.

February 27, 2018

Proyecto Mirador’s venture has helped start more than 20 microenterprises and given support to other local businesses that can connect with towns and community members. And indirectly, it also helps safeguard the local environment, which is no longer being as impacted by deforestation and carbon emissions.

February 15, 2018

Cool Effect – a premier destination for world-class and carefully selected carbon reduction projects – recently launched its new gift center so it’s easier than ever for people to gift their sweethearts something that gives back to Mother Earth.

February 4, 2018

January 2018

March for Science partnered with Cool Effect to give supporters an easy way to reduce their carbon footprint if they were traveling to March for Science and an option a lot of people were asking about in the months prior to the worldwide events.

January 26, 2018

December 2017

"Salesforce is now a net zero company with our partnership with Cool Effect. Not only does the partnership help fund Proyecto Mirador, the Salesforce team is quite proud that the Salesforce platform is also being used to help with the project’s efficiency. " Tweeted by Marc Benioff

December 13, 2017

September 2017

“With every sale of one of our t-shirts, we are supporting Cool Effect [a non-profit fighting climate change] by helping fund a carbon reduction project in Bagepalli, India,” says St. Bernard-Jacobs.

September 13, 2017

Consider buying offsets for any trips you have planned on Native Energy or Cool Effect…

September 26, 2017

LIVARI founders Claudine DeSola, Alysia Reiner and Tabitha St. Bernard-Jacobs posed for photos after their debut runway show benefitting non-profit Cool Effect during New York Fashion Week in NYC

September 25, 2017

LIVARI, a new zero waste, women-led, women-designed label collaboration by actress and environmental activist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organizer, Tabitha St. Bernard-Jacobs team up with the organization, Cool Effect. The non-profit supports carbon reduction projects with consistent crowd-funding across the globe

September 18, 2017

Their sustainable efforts go beyond their materials though. LIVARI is also working with the nonprofit Cool Effect, a carbon reduction organization, to reduce their emissions.

September 13, 2017

August 2017

This organization is not only raising awareness but also making it easy for us to get involved and actually be part of a solution

August 3, 2017

Offsets can be purchased at a range of online retailers, such as Cool Effect, a local Bay Area company that allows individuals to support a range of projects that reduce carbon and provide a social impact.

August 10, 2017

The best carbon offset projects protect endangered species and provide social and economic benefits to the local inhabitants. This is a totally viable way to minimize your carbon footprint, and we recommend offsets from companies like Cool Effect and Wildlife Works

August 14, 2017

July 2017

Cool Effect, a Bay Area nonprofit focused on climate change, is holding a forum to discuss environmental actions that will help reduce carbon emissions

July 20, 2017

And some nonprofits, such as Cool Effect, want to make sure struggling Peruvian coffee producing communities survive with is carbon credit program

July 11, 2017

June 2017

The site provides a clear price for a one-tonne carbon credit for each project on the site. The lowest price per credit: $4.12. At that price, Americans can offset their entire year's carbon production for just $70.04.

June 22, 2017

May 2017

Bill Nye "The Science Guy,” met with Dee Lawrence, co-founder of Cool Effect backstage at the March for Science D.C. to discuss #TonOfReasons in Washington D.C. on April 22.

May 7, 2017

"Carbon credits can help companies achieve ambitious sustainability goals. The $55 billion tech company Salesforce, for instance, has set a goal to power its cloud-computing servers with only renewable energy. But until it can secure enough clean electricity wherever needed, the company is buying carbon credits from Cool Effect to help offset its remaining emissions from fossil-fuel powered electricity."

May 3, 2017

April 2017

“A new national campaign is looking to offset carbon emissions and lower impact on the environment.”

April 24, 2017

"Protecting the environment is very important to most Americans who believe in climate change according to latest Cool Effect survey - three quarters feel they can personally do something to help save the planet"

April 24, 2017

"Richard Lawrence, co-founder of the non-profit organization Cool Effect, leads his group past the U.S. Environmental Protection Agency Headquarters during March for Science on Sat., April 22, 2017, in Washington."

April 23, 2017

"Tens of thousands rallying across the country, and around the world to express support for scientific research."

April 22, 2017

Richard Lawrence, co-founder of the non-profit organization Cool Effect, leads his group past the U.S. Environmental Protection Agency Headquarters during March for Science.

April 22, 2017

“We believe that everyone can be a part of the solution through simple and tangible action,” said Cool Effect COO Marisa de Belloy. “Cool Effect’s platform provides an easy and affordable way for people to do more to help the planet through crowdfunding for a variety of verifiable greenhouse gas reducing projects.”

April 22, 2017

"From the Washington Monument to Germany's Brandenburg Gate and even to Greenland, scientists, students and research advocates rallied on Earth Day, conveying a global message about scientific freedom without political interference, the need for adequate spending for future breakthroughs and just the general value of scientific pursuits."

April 22, 2017

"If we want to save the planet—whatever our personal reasons may be—we have to actually do something about it."

April 20, 2017

"Cool Effect is a non-profit organization intended to be a trustworthy, easy-to-understand platform where those of us alarmed and concerned about climate change can reliably support projects that have been proven to reduce greenhouse gas emissions."

April 20, 2017

February 2017

"Actress Emmanuelle Chriqui attends the Hub at Park City Live and poses with Cool Effect to promote its #SaveOurSnowmen campaign in an effort to fight climate change."

February 20, 2017

January 2017

“Annabelle Dexter-Jones attends Park City Live Presents The Hub Featuring The Marie Claire Studio and the 4K ULTRA HD Showcase Brought to You by the Consumer Technology Association.”

January 26, 2017

“Singer Bebe Rexha supported the snowmen fighting climate change at the Hub for Park City Live on Jan. 20”

January 20, 2017

“Actress Emmanuelle Chriqui attends the Hub at Park City Live and poses with Cool Effect to promote its #SaveOurSnowmen campaign in an effort to fight climate change”

January 20, 2017

December 2016

“Cool Effect, a San Francisco Bay Area 501(c)(3) nonprofit that allows individuals to create a tangible impact on climate change through a digital crowdfunding platform, providing consistent funding to the highest-quality carbon reducing projects around the world, will visit the Nasdaq MarketSite in Times Square. The visit aims to raise the awareness for the "Save Our Snowmen" campaign to fight global warming.”

December 22, 2016

"Marisa de Belloy works with an environmental crowd-funding organization called “Cool Effect.” The group offers a safer alternative to traditional cook fires: stoves that burn 50 percent less wood."

December 16, 2016

"Give a gift that will help save our planet by reducing carbon pollution in our atmosphere. You can choose to save a snowman, a snow family or an avalanche."

December 15, 2016

"Approaching the issue of global warming in a surprisingly lighthearted way, Cool Effect has created a mockumentary in aid of one unlikely victim of climate change: the snowman."

December 5, 2016

Alysia Reiner hosted Cool Effect’s #SaveOurSnowmen climate change mockumentary screening alongside Snowmen protestors in NYC on Giving Tuesday.

December 4, 2016

“The light-hearted campaign, Save Our Snowmen, is backed by startling facts about the reduction in snowfall in the US over time, and features a mockumentary film that depicts the issue of climate change from the perspective of snowmen and the people they encounter on the path to safety.”

December 2, 2016

"The clever, creative tone of the mockumentary and the powerful insights shared are intended to inspire people to rally around saving a snowman, and, in turn, to help fight climate change."

December 1, 2016

“If you like the sound of technology, social impact, and common sense you’ll want to check out the Cool Effect’s Coollection to fund tangible projects at a price of your choosing such as The Productive Poo Project, Saying No to N2O, Wind Power to the People, Schooling Greenhouse Gases, and Waste Not Want Not.”

December 1, 2016

"Orange Is The New Black's Alysia Reiner joined Cool Effect in New York City for the premiere screening of climate change mockumentary #SaveOurSnowmen, alongside climate action protestors dressed as snowmen on Giving Tuesday."

December 1, 2016

November 2016

“California-based nonprofit Cool Effect is melting the hearts of many with their new campaign, Save our Snowmen.”

November 30, 2016

“As temperatures continue to rise to dangerous levels, large numbers of snowmen continue to escape to colder climates thousands of miles away from their yards of origin.”

November 30, 2016

"Alysia Reiner hosted Cool Effect’s #SaveOurSnowmen climate change mockumentary screening alongside Snowmen protestors in NYC on Giving Tuesday."

November 30, 2016

“Cool Effect along with an avalanche of Snowmen migrating north to cooler temperatures hit the streets of NYC to kick off the Save Our Snowmen seasonal campaign on #GivingTuesday.”

November 29, 2016

“…the visuals are compelling, even haunting at times. And the tone is urgent but never preachy, well modulated to melt resistance and inspire donations from the faithful.”

November 29, 2016

"There are thousands of projects that supposedly fight climate change in the world; what makes Cool Effect stand out is its careful selection of projects."

November 29, 2016

"Here, 44 stylish and worthy ways to give (and give back) this Giving Tuesday."

November 29, 2016

“…perhaps it’s time to put your money where your mouth is with a donation to The Global Snowman Sanctuary, or barring that, with a tax-deductible contribution to a carbon reduction project through Cool Effect."

November 29, 2016

“When you become part of Cool Effect, you can see clearly how your funding will be used and how it will impact the project and the planet."

November 29, 2016

"The nonprofit Cool Effect makes it easy to support innovative carbon-busting projects around the world, like bringing wind power to farmers in Costa Rica or converting methane into energy in Colorado."

November 29, 2016

" The nonprofit Cool Effect makes it easy to support innovative carbon-busting projects around the world, like bringing wind power to farmers in Costa Rica or converting methane into energy in Colorado."

November 29, 2016

"The light-hearted campaign, Save Our Snowmen, is backed by startling facts about the reduction in snowfall in the US over time, and features a mockumentary film that depicts the issue of climate change from the perspective of snowmen and the people they encounter on the path to safety. "

November 29, 2016

"Alysia Reiner hosted Cool Effect’s #SaveOurSnowmen climate change mockumentary screening alongside Snowmen protestors in NYC on Giving Tuesday."

November 18, 2016

“Gabrielle DaGama illuminates a clear peg on a lighted map of the world after donating to a carbon reduction project supported by Cool Effect at the Green Festival Expo in San Francisco on Saturday, Nov. 12, 2016.”

November 12, 2016

October 2016

“In a decade where social good has teamed up with social media, a new digital platform, Cool Effect, has launched with a goal to connect individuals with carbon-reducing projects.”

October 17, 2016

"Cool Effect believes that it has created the easiest way to make an impact on our environment. So step up and do your part today – whether you contribute to a single project that catches your eye (and your heart) or simply make a bulk donation to the Coollection – because we have a long but conquerable road ahead of us.”

October 17, 2016

“Cool Effect also believes in Carbon Done Correctly. By that, we are referring specifically to carbon reduction projects that efficiently reduce greenhouse gases in the atmosphere and accurately report on the results.”

October 10, 2016

“A nonprofit crowd-sourced and member-financed initiative seeks to take the pain - and anxieties - out of carbon pollution reduction programs, making the process 'fun and simple,' transparent, and verifiable.”

October 10, 2016

September 2016

"SXSW Eco 2016 is sponsored by Austin Energy, Austin Recycling Economic Development Program, Austin Technology Incubator (ATI), Bloomberg BNA, City of Austin's Office of Sustainability, Cool Effect, Earth Day Texas, Geostellar, Green Mountain Energy, Hootsuite, Southwest Airlines, The Austin Chronicle and Timshel."

September 28, 2016

“Cool Effect is making crowdfunding count when it comes to climate change."

September 13, 2016

“In a decade where social good has teamed up with social media, a new digital platform, Cool Effect, has launched with a goal to connect individuals with carbon-reducing projects.”

September 6, 2016

“Programs such as Cool Effect’s carbon credit projects can encourage sustainable development, mitigate climate change risks in a volatile sector and offer families economic security."

September 2, 2016

“NGO Cool Effect, which manages carbon credit projects across the globe, has embarked upon a conservation effort in northern Peru’s Alto Mayo forest.”

September 2, 2016

August 2016

“Dee Lawrence, co-founder of Cool Effect, a new Greenbrae-based nonprofit, says simple, small actions can lead to effective carbon reduction."

August 30, 2016

“Grab a cup of Equator coffee, snag a bite to eat, and learn more about Cool Effect's carbon-cutting mission—then support one of our climate change fighting projects to receive 10% off all your Proof Lab purchases.”

August 8, 2016

“The Cool Effect team is excited to share more about some of the world’s best carbon cutting projects and show just how easy it is to enable individuals to take one small action to have an impact on climate change.”

August 27, 2016

“Touted as a “first-of-its-kind, best-of-breed carbon-cutting solution to climate change,” Cool Effect’s platform allows individuals to easily buy carbon credits and offset their personal emissions.”

August 24, 2016

“Cool Effect’s platform allows individuals to easily but carbon credits and offset their personal emissions."

August 23, 2016

June 2016

Marisa de Belloy, Chief Operating Officer at Cool Effect, explained their chief aim as follows: “Our goal is to help people take immediate action against climate change in a simple, transparent and tangible way.”

June 20, 2016

"In some of the most impoverished place in the world, people are actually making good by combining technology and science."

June 17, 2016

April 2016

"Don’t limit your climate change fight to just one day. You can take action with any or all of these projects and be a part of a greater solution.”

April 18, 2016

“If you've already done your part to make your own home more energy efficient, you can support efforts like this cookstove project in Uganda that is reducing carbon emissions by 58 percent per household by installing smarter appliances that burn less charcoal and wood.”

April 18, 2016

“The idea of Cool Effect was first introduced to the world at the Sustainability Innovation Forum during COP21 in Paris. Cool Effect is designed to unite people through a digital platform which allows individuals to directly fund projects geared towards reducing carbon pollution in the atmosphere.”

April 15, 2016

“The ability to connect with individuals on a personal level is really important to Cool Effect.“

April 14, 2016

“This climate change site helps you take environmentally friendly action and support sustainable projects. Cool Effect is a new platform that curates crowdfunding campaigns that specifically address climate change. “

April 12, 2016

“To showcase its commitment to stopping climate change, Cool Effect executed a photo engagement that let SXSW fans share which part of the planet they’d most like to protect.”

April 4, 2016

March 2016

“Brooklyn Decker takes Action Against Climate Change at COOL EFFECT's #LetsSave Mobile Event during SXSW, March 14, 2016, in Austin, Texas.”

March 31, 2016

"We started Cool Effect to bring together the 130 million Americans who are alarmed or concerned about climate change to help them come together and give them something to do to really take concrete action."

March 30, 2016

“Our panel discussion was in partnership with TechStyleNYC, an events company started by fashion socialite Janine Just. We exhibited with a number of other brands such as Cool Effect, Bar Works and Kali.”

March 21, 2016

“Cool Effect, a nonprofit startup on a mission to reduce C02 in the atmosphere…” 

March 19, 2016

"Cool Effect is an innovative company making change around the world, from methane capture to perfecting the most efficient cookstoves in developing nations."

March 18, 2016

“Initiatives such as Cool Effect and Stand for Trees have aimed to build that trust by providing accessible information about offset projects and allowing individuals to choose accordingly."

March 17, 2016

"Brooklyn Decker holds up her wrist to show off a #LetsSave bracelet while at Cool Effect’s mobile event during the 2016 SXSW Music, Film + Interactive Festival..."

March 17, 2016

“Model/actress Brooklyn Decker is blue-tiful in a flowered dress in Austin, Texas, on Monday, where she was a guest at the Action Against Climate Change event during SXSW.”

March 16, 2016

“Since its soft launch in December 2015 in Paris (and another push when SXSW started), individuals have purchased 3,370 tonnes through the platform.”

March 14, 2016

Through Cool Effect, individuals have the ability to directly fund the world’s best projects that verifiably reduce carbon pollution from the atmosphere as measured in metric tonnes of CO2 emission reductions.

March 11, 2016

“Like a hyper-focused version of Kickstarter for the climate, the site, called Cool Effect, vets the world’s most effective carbon reduction projects and then features them in campaigns to gather mass support."

March 10, 2016

“If a project falls under the Cool Effect hood, that means it has passed a detailed financial and management analysis, as well as cross-verification of its scientific claims.”

March 10, 2016

“Working with a team of world-class scientists, each project featured on Cool Effect’s platform is extensively reviewed to ensure credibility and verified carbon reduction.”

March 10, 2016

“The innovative platform allows individuals to have a direct and personal impact by connecting them with the highest-quality carbon reducing projects around the globe, and will be officially introduced among an audience of cultural innovators at South by Southwest® (SXSW®).”

March 10, 2016

“Through Cool Effect, individuals have the ability to directly fund the world’s best projects that verifiably reduce carbon pollution from the atmosphere as measured in metric tonnes of CO2 emission reductions.”

March 7, 2016