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May 2024

You don’t have to put your business in jeopardy to take meaningful climate action. Don’t let the ambiguity over corporate claims stand in your way of decarbonizing. Instead, let’s strive to make every day Earth Day.

May 14, 2024

BankPurely's PurelyInsuredMoneyMarket account allows you to earn an incredible rate through sustainable banking. The bank is squarely focused on reducing the global carbon footprint, donating to nonprofit partner Cool Effect with each new qualifying customer relationship.

May 22, 2024

Carbon credits can vary wildly in price, and while that can be attributed to any number of factors from the actual cost of materials and labor to run the project to the laws of supply and demand, there’s simply no excuse for the travel offset provider to not be completely transparent about their pricing structure and clear about how much is reaching the carbon project. Are there hidden “transaction fees” or “convenience charges”? For example, at nonprofit Cool Effect, more than 90% of each dollar donated goes directly to helping carbon-reducing projects, with only 9.87% to help cover administration such as payment processing, scientific documentation, and registration fees. If a travel offset provider is not transparent about where the money goes, who gets what, and how they fit into the process, proceed cautiously.

May 29, 2024

Johanna Depenthal, a researcher who specializes in forest resources and conservation, will now serve as director of project research at Cool Effect, a conservation nonprofit group that supports projects in carbon emission reduction and removal.

May 3, 2024

April 2024

"Climate change increasingly affects all of Earth's ecosystems and every aspect of our lives. We have a joint responsibility to take ownership of our contribution and to work individually and collectively for climate change mitigation and adaptation," said Johanna Depenthal, Ph.D., Director of Project Research at Cool Effect. "This requires our best science and innovation and the best of us as humans. I admire Cool Effect's commitment to supporting high integrity carbon credits and to raising the standard for environmental and social benefits across the market. I am excited to bring my scientific background and experience working with local communities to Cool Effect in my new role."

April 17, 2024

Cool Effect in San Francisco has announced the appointment of JOHANNA DEPENTHAL as director of project research. Depenthal has a decade of experience in field research and data analysis in support of environmental conservation and community development projects.

April 28, 2024

Bay Area based nonprofit Cool Effect presents a panel and networking session spotlighting the vital role of forestry credits in combating climate change on Wednesday, April 24, 2024, in San Francisco, California.

April 25, 2024

January 2024

“Jodi has been an integral part of our journey since our inception, contributing tirelessly to the growth and success of our organization. This promotion is incredibly well-deserved, reflecting her unwavering dedication and visionary leadership,” said Dee Lawrence, Cool Effect Co-founder and Director of Carbon Projects. “I am confident that under her guidance, Cool Effect will continue to flourish, making significant strides in our mission to harness the power of collective action, verified carbon credits, and high-quality carbon projects to generate meaningful impact for the planet as a whole, and particularly in the Global South.”

January 18, 2024

Jodi Manning has been promoted to CEO of Cool Effect, a Greenbrae-based nonprofit dedicated to supporting carbon projects. In her new role, Manning will oversee all business and operations for the nonprofit. Manning joined the nonprofit in 2015 preceding its launch at COP21 in Paris, and has held several roles for the nonprofit, overseeing strategy and sales, corporate partnerships, marketing efforts, carbon credit inventory and financials.

January 19, 2024

Long-standing executive Jodi Manning has been promoted to the top job at Bay Area non-profit Cool Effect, with effect immediately, the company announced Thursday. Prior to assuming the role of CEO, Manning has held several roles for Cool Effect, overseeing strategy and sales, corporate partnerships, marketing efforts, carbon credit inventory, and financials. Cool Effect is a voluntary carbon market intermediary supporting corporate buyers to purchase "high-quality" credits from carbon projects globally and is one of the few intermediaries to operate with a flat fee structure.

January 18, 2024

November 2023

It is only with a functioning market that we can raise ambition from the private sector. The knowledge that funding can be delivered effectively, efficiently and at scale to mitigate the worst effects of climate change should unlock a torrent of ambition. We should also take pride in what is being accomplished with a viable market: Millions of hectares of forest have been protected from deforestation and degradation, millions of dollars have landed in marginalized communities for adaptation and resilience, thousands of jobs have been created, hundreds of roadside dumps have been closed and countless people are now gathering less fuel for cooking. These are just a few of the examples of the impact a healthy voluntary carbon market can have that I’ve seen firsthand. So please don’t kill ambition – let’s raise it!

November 2, 2023

Space Perspective turns to carbon offsets to combat its considerable output numbers. “We are working with partners like Cool Effect and Evertreen to help us achieve our goals,” [Jane Poynter, Space Perspective CEO and co-founder] says.

November 30, 2023

"As if significantly reducing carbon emissions wasn't enough, I've seen first-hand when visiting Central American homes what a difference these stoves can make in the lives of often impoverished families, especially the health benefits to women and children," said Dee Lawrence, Cool Effect Co-founder and Director of Carbon Projects. "We have an immediate crisis of funding for communities and climate action. Verified carbon projects, backed by clean cookstove technology and fueled by carbon finance, can be truly transformational."

November 20, 2023

Statista reports that 59% of U.S. consumers are willing to participate in carbon crediting programs to compensate for their travel-related emissions. If you’re unsure how to purchase a carbon credit, nonprofit Cool Effect offers a handy tool on its website for calculating and offsetting the impact of an upcoming or completed trip. With this tool, anyone can easily calculate and offset the footprint of holiday air travel, road trips and cruises, or accommodations.

November 7, 2023

October 2023

The California-based nonprofit Cool Effect is a broker, or retailer, that purchases through DU carbon credits from the Mays’ ranch. “We want to shine the light on high-quality carbon projects,” says Jodi Manning, director of marketing. “We want to support farmers and ranchers doing the hard work of protecting land.”

October 18, 2023


A final solution is education. Richard H Lawrence Jr, chair of both the Asia-focused asset manager Overlook Investments Group and of the non-profit Carbon Mapper, hopes to see a climate equivalent to the gruelling qualification known as the Chartered Financial Analyst programme: a qualification to become a Chartered Carbon Analyst. Training could help companies seek the highest-quality credits and build trust, Lawrence said. “We have to spot the dirty secrets [poor-quality carbon credits] that scheisters take advantage of, but at the same time we have to educate the board of directors.”

September 25, 2023

“The VCM gives us a platform to mobilize billions of dollars of private capital into carbon-reducing projects across the globe, but for the VCM to succeed and reach its true global potential, transparency and quality must be at the heart of those projects," said Richard H. Lawrence, Jr., author of the book. "I hope that readers are inspired by the stories of the individuals combating climate change across the globe, and that this book can help to outline what is needed to scale the VCM so that it furthers the work of those people for the benefit of our planet.”

September 20, 2023

Supporters gathered to celebrate the launch of Richard H. Lawrence’s forthcoming book, “Carbon Done Correctly: A Model for Climate Mitigation from the Global South to Wall Street,” at Castell Rooftop Lounge on Tuesday, September 19, 2023, in New York, New York.

September 20, 2023

August 2023

“I’ve always found the best way to encourage supporters to further our cause is to keep them informed about the real impact of their donations. We share updates and stories about how the funds have been used, the people who have benefited and more. This personal connection leaves supporters more inspired to spread the word, be evangelists for our mission and continue to support our efforts.” - Dee Lawrence, Cool Effect

August 2, 2023

“For a small fee, customers can not only insure their new purchase against damage, loss, or theft, but they can also offset 100 percent of their shipping carbon. The funds generated from the fees will be donated to a fully vetted carbon offsetting project through Corso’s Cool Effect project. Per Pactimo’s announcement, “Cool Effect ensures that all carbon offset funds will be contributed to a project that has been carefully selected and been ethically proven through certified partnerships with the world’s most trusted organizations.”

August 1, 2023

July 2023

“Some offsets use nature-based solutions ― like preserving or planting forests,” explained Jodi Manning, vice president of marketing and corporate partnerships at the carbon offset nonprofit Cool Effect. “Others use technological solutions, like carbon capture or replacing carbon-emitting energy sources with green technology.” She noted that carbon offsetting has become increasingly popular in recent years, with Cool Effect’s first-quarter analysis this year showing a 186% year-over-year increase in travel offset purchases compared to 2022.

July 26, 2023

May 2023

Jodi Manning, VP, marketing and corporate partnerships at Cool Effect, a US-based nonprofit dedicated to fighting the climate crisis, tells us: “The good news is that there are easy changes people can make in order to make a difference and adopt climate-friendly habits”. This can include limiting waste, cutting back on plastic consumption and adopting the use of renewable energy sources.

May 24, 2023

In the last year, the Cool Effect team has collectively visited over twenty carbon projects around the globe, encountering stories of people who are stewards of the planet and their communities. Projects like For Peat’s Sake, Paradise Island, and Fertile Ground are the epitome of The Good on the Ground. The commitment to robust quantification of carbon and verification means that the planet benefits, and their appreciation of The Good on the Ground means that people benefit as well.

May 9, 2023

April 2023

Most importantly, carbon credits are not a free pass to pollute. They are best thought of as a critical tool in a larger plan for decarbonization and getting to net zero. In my experience, the businesses that are investing in carbon offsets are also the ones leading the way in decarbonization efforts. Putting a price on carbon by voluntarily purchasing carbon credits makes the entire organization aware of the external effect of their actions on climate and forces it into their financial reporting.

April 25, 2023

“The carbon market as a whole, and offsets’ place in it, can often feel overwhelming and confusing. With continued growth and investment into the voluntary carbon market, it’s important to understand where your money is going and how carbon projects are making a verifiable impact for the planet and its people,” said Jodi Manning, VP, Director of Marketing and Partnerships at Cool Effect. “We’re committed to helping our partners navigate the market, and our objective with this video series is to remove the mystery, cut down on complicated jargon, and make the world of high-quality carbon offsets easier to understand.”

April 3, 2023

“I often look to the stock market in the 1950s as an analogy for the Voluntary Carbon Market today. We didn’t know at the time who was going to be a blue chip company. We had to do the research, just like Cool Effect does today,” says Richard Lawrence. “Cool Effect is working to identify who is a blue chip and who is not. There’s both a research component to the quality of the credit and transparency in the business practices. I recommend that every buyer ask for legal transparency from the broker on the pricing of each credit they purchase. Ask to disclose the price being paid to the project. Look to eliminate hidden markups and proprietary trading. The voluntary carbon market alone won’t tell you how legitimate a project is — but with increased transparency, like you can see with The Seller’s Pledge, comes increased trust from purchasers.”

April 18, 2023

I would advise that nonprofits dedicate time and resources to visiting the communities that they serve. The most effective way to measure impact and outcomes is to speak with local residents as this will allow you to understand firsthand what’s working and what isn’t. Once you become an extension of their community instead of an outside presence, you’ll be able to serve them much better. - Dee Lawrence, Cool Effect

April 20, 2023

“Pricing can be a confusing subject for people who are new to the voluntary carbon market. Many expect that the cost of one particular tonne of carbon will always be equivalent to the cost for any other particular tonne of carbon, and that’s simply not the case,” says Jodi Manning, VP, Director of Marketing & Partnerships for Cool Effect. “Cool Effect is here to help individuals and businesses navigate the complexity of pricing. The factors that influence the price will continue to change but our dedication to price transparency will not.”

April 11, 2023

March 2023

December 2022

American Airlines has a carbon offset plan in partnership with nonprofit Cool Effect, through which customers are provided options for offsetting the carbon emissions associated with their flights. Delta Air Lines has a similar program as part of its net zero initiative.

December 17, 2022

"Cool Effect started with the idea of bringing transparency and the highest quality carbon offset projects to consumers to offset their footprint. The name Cool Effect actually comes from the Butterfly Effect where one small action can have a large change. One small action, an individual offsetting their footprint, can have a planet size change when done multiple times. So you, me, and the millions of other people around the world who are concerned about climate change, and offsetting their footprint, can have a real tangible impact on fighting carbon pollution and climate change."

December 18, 2022

Despite Cool Effect’s popularity, many people don’t understand carbon credits and how they have a positive impact on the environment. “The idea is that, even after decarbonizing, businesses and individuals have a surplus of planet-warming CO2 emissions,” said Lawrence, a co-founder of Cool Effect. “To reduce that surplus, they contribute to projects that reduce emissions by saving or planting forests, cutting wood use, creating renewables, sequestering carbon or other activities.” The team visits project sites to monitor progress and impact. “Site visits are part of our due diligence,” she said. “It’s a way to protect the reputation of our buyers and to ensure the project is making real, verifiable emission reductions.”

December 19, 2022

October 2022

“Our due diligence process is something we’re incredibly committed to. We’re passionate about supporting high-quality projects that have both a tangible benefit for the environment and transform lives in communities that need it most,” said Geisa Principe, Cool Effect’s Director of Project Research. “Our approach to project selection is rooted in transparency and science, because our ultimate goal is to instill trust in the companies and individuals who turn to Cool Effect when purchasing carbon credits. We want people to rest assured knowing that their donation is making a tangible impact.”

October 13, 2022

Since first launching at COP21, Cool Effect has built a community of 500,000+ supporters spanning individuals, organizations and businesses. As a result of the collective action of those supporters, Cool Effect has retired over five million tonnes of carbon emissions, resulting in over $36 million being directed to the developing world since launching at COP21.

October 27, 2022

Dee Lawrence, founder of Cool Effect, says she always looks for projects with an environmental justice point-of-view that goes beyond the carbon benefits. She points to recent projects from the company, which include restoring mangrove trees in Myanmar that helps improve livelihoods in poverty-stricken communities by providing jobs, and a biogas digester project in China that transforms methane gas from waste into renewable energy and improves human health by providing cleaner air. “If a carbon offset is done correctly, it can be transformational,” Lawrence says.

October 28, 2022

September 2022

New this year, instead of giving out backpacks and water bottles, we are giving all attendees the chance to offset their travel-related emissions to Dreamforce! Together, we can support carbon projects and reduce greenhouse gasses. To opt-in, visit the Net Zero Treehouse in the Net Zero Vista at Moscone West, third floor, to vote for your favorite project for Salesforce to support through an awesome organization called Cool Effect. Be sure to bring your own water bottle and use the refillable water stations throughout campus.

September 6, 2022

Jodi Manning, Cool Effect’s VP, Director of Marketing & Partnerships, notes “Whether they’re located in Colorado or anywhere else on the planet, the bottom line is that preserving grasslands is an essential element of fighting climate change. Thanks to the tempting economics and potential profit involved with converting grasslands to agricultural use, many are tempted to plow up these crucial carbon reservoirs and put profit before the planet. Protecting and sustainably maintaining these grasslands is difficult, but carbon projects like May Ranch and Where the Buffalo Roam inspire us every day with their commitment to fighting the good fight and following the principles of Carbon Done Correctly. Thanks to their hard work and your support, preservation of grasslands can, and will, continue to play a crucial role in keeping global warming below 1.5 degrees and protecting the planet for future generations.”

September 12, 2022

Regardless of the size or shape of your organization, it is crucial that environmental goals and initiatives be part of your corporate strategy. My biggest piece of advice for business leaders looking to invest in high-quality carbon credits, particularly nature-based credits, is to invest now. Many companies wait until the end of the year to purchase tonnes, but there will be greater demand and limited selection as businesses compete. Despite indications of an economic downturn, prices may rise in the voluntary carbon market, so if you’re considering purchasing carbon credits, do not wait. And make sure you turn to a trusted, verified carbon credit provider that supports carbon projects focused on pricing transparency, backed by science and rooted in integrity.

September 30, 2022

August 2022

“There is definitely a spectrum when it comes to a company being eco-friendly,” said Blake Lawrence, marketing manager of Cool Effect, a nonprofit dedicated to reducing carbon emissions around the world. “It could mean a company is taking small steps to be more sustainable—like using recyclable packaging to ship product or purchasing high-quality carbon offsets to compensate for emissions from shipping—or it could be a larger scale, that they are aiming to achieve carbon neutrality.”

August 10, 2022

July 2022

Passengers can do their part by making conscientious decisions before and during flights. For example, planes guzzle fuel during takeoff and landing, so book a nonstop flight. Bonus points for choosing a sustainable airport, such as Seattle-Tacoma International or Chicago O’Hare. Support airlines that are ditching single-use plastic, such as Air France and Alaska Airlines, which serve Boxed Water. Contribute to the carrier’s carbon offset program. American Airlines, for instance, has partnered with Cool Effect, which uses the proceeds to fund environmental projects in Mexico, Indonesia and Honduras. Also, reduce your airtime by remaining in one location for a longer period.

July 15, 2022

“Business leaders have a responsibility to ensure they reduce as much of their footprint as possible, and if they choose to offset what they can’t reduce, they have the responsibility to ensure those carbon credits are devoted to carbon projects that will actually reduce emissions, benefit the communities in which they’re based, and are effectively cataloged throughout their lifecycle,” said Jodi Manning, VP of Marketing and Partnership at Cool Effect. “Finding the right project — and the right project for your company — is no simple task, and it’s one that shouldn’t be taken lightly. We’re committed to helping your company cut through the noise in a cluttered space — we find those projects that meet and exceed the standards established by many of the above organizations. It’s crucial that we reduce more and we reduce faster than ever, and what we can’t reduce, we credit with carbon projects.”

July 18, 2022

April 2022

The Shawn Mendes Foundation and local activists and organizations encouraging fans to pledge to take action against climate change. Mendes and his team will also invest in and donate to various causes that aim to offset emissions including Gold Standard, Cool Effect, ACES, and Pachama.

April 29, 2022

American Airlines is on a mission to reach net-zero carbon emissions by 2050. Plus, through its Cool Effect program, American allows passengers to offset their carbon emissions.

April 22, 2022

As you or your company work toward decarbonization, consider supporting vetted and verified carbon projects as an element of your climate action plan. Doing everything you can to reduce your own footprint while providing support to carbon projects that are transparent, backed by science and driven by integrity and the greater good can be an effective way to ensure that your organization is doing everything it can to help the planet.

April 12, 2022

Over 500,000 acres of grasslands were lost last year to farmland. As the most endangered ecosystem on the planet — according to the International Conservation of Nature — grasslands need protection. In fact, about 30% of greenhouse gas emissions are caused by land-use change and degradation. Unlike trees that store most of the carbon in their leaves and branches, grasslands store most of the carbon below ground in their roots. When grasslands are tilled, the root structure is ripped up and all the carbon stored in their roots is released. Cool Effect is working to protect grasslands in Montana and is encouraging other landowners to follow suit.

April 18, 2022

Cool Effect, the nonprofit that partners with American Airlines, offers calculators on its site that allow you to see an estimate of your annual carbon footprint, or estimate the tonnes of carbon emitted during a potential trip, whether you’re traveling by phone or car and whether the destination is a cruise or hotel. On its site, you can view projects including a 16,000-acre conservation easement for a CO2-absorbing grassland in Montana that would otherwise be converted to cropland, and a program that places more efficient cookstoves in rural homes in Honduras and claims to reduce carbon emissions by about 3 tonnes per year.

April 22, 2022

"The IPCC report reinforces the importance of ensuring that the world's climate victims are included in climate mitigation strategies. High-quality carbon credits can play a role in mitigation and the transition to net zero while providing income that efficiently reaches the bottom of the pyramid," said Cool Effect Co-Founder and Director, Dee Lawrence. "I have confidence in the effectiveness of the projects we work with and their ability to verifiably reduce carbon emissions. I've seen how transformative payments for these kinds of ecosystem services can be. I continue to be inspired by individuals on the ground who are working to save forests, improve biodiversity, reduce greenhouse gas emissions while improving life and providing new opportunities for their communities."

April 5, 2022

February 2022

“Businesses are looking to make a meaningful impact with their broader ESG goals. Return buyers are leading the way, but we expect to see a continued influx of new organizations investing in carbon credits as part of their path to reach net-zero emissions, and it’s an encouraging sign,” said Jodi Manning, Cool Effect’s VP, Director of Marketing & Partnerships. “In 2022, we need to continue to reduce more and reduce faster, building on the momentum from recent months. The relentless pursuit of a cooler climate is far from over.”

February 17, 2022

January 2022

It’s best to find reputable projects and use sites like Cool Effect or Gold Standard. According to Cool Effect’s offset calculator, the total carbon output for this trip would be 1.56 tonnes at a total cost of $19.03. (The cost per tonne is $12.20.)

January 25, 2022

Marisa de Belloy, CEO of carbon offset vendor Cool Effect says one purchase “is equal to one [metric] ton of carbon emissions that were not emitted. The term offset just means you’re using that ton to offset a ton you have put into the atmosphere.” For example, a consumer could pay $8.50 to a program in Honduras that replaces open fire cooking pits with custom-built brick-and-mortar stoves that require less wood to cook meals and funnel smoke outdoors via a chimney. Cool Effect estimates one new stove could reduce three metric tons of carbon emissions per year.

January 21, 2022

Carbon markets have come a long way over the last 20 or so years, but we can make them better. Market actors know where the problems are, and they are being addressed. Guardrails are under review; technology is helping us see more clearly what is happening on the ground. In the end, success is about businesses, NGOs and wider society remaining informed about and confident in the voluntary carbon market. Carbon credits, when done correctly, deliver cuts in climate-causing emissions, support communities on the front line and help conserve ecosystems.

January 5, 2022

November 2021

We’ve escalated our efforts to achieve 100% carbon-neutral power sourcing in our current data centers by the end of 2022. We’ve partnered with Cool Effect, a nonprofit organization that helps offset emissions from our data centers and employee travel, to fund green projects around the world.

November 1, 2021

Key Travel, which specializes in the humanitarian, faith and academic sectors, has partnered with Expedia Partner Solutions to deliver carbon neutral hotel rooms. For those customers who book their hotels through Expedia Partner Solutions, Key Travel and the Expedia division will pay the monetary amount of the carbon offset to Cool Effect, a San Francisco based non-profit that supports projects that reduce carbon emissions.

November 19, 2021

Cool Effect’s VP, Director of Marketing & Partnerships Jodi Manning adds, “The support of high-quality carbon offsets is one part of the solution, and growing interest is an encouraging sign. That all being said, make sure you’re investing in 100% additional and permanent solutions. Rather than chasing a specific label, use your budget wisely to make environmentally sound decisions that truly benefit the planet - and the people who inhibit it. Communication throughout the process is always key. Ask the important questions: What is your roadmap? What are you doing now, and what are you going to do next year? How can your employees contribute? Following this guidance will help your business most effectively incorporate offsets into its climate ambitions.”

November 17, 2021

It's no secret we need to halve emissions within the next decade and become a net-zero world by 2050 if we are to avoid climate change. We need every resource and strategy brought into play, especially those that bring much-needed funding to projects in marginalized communities. The ability of the carbon markets to quickly and steadily provide funding for climate solutions cannot be understated. With proper due diligence and an understanding of how the project is delivering climate benefits, carbon credits are a measurable solution that businesses and NPOs can turn to in order to mitigate the effects of climate change.

November 10, 2021

September 2021

Cool Effect, a Bay Area-based nonprofit dedicated to supporting projects around the globe that reduce carbon emissions, and American Airlines, one of the world's largest airlines, have reached the one-year milestone in their partnership to reduce carbon emissions from air travel through high-quality carbon offsets. Cool Effect and American Airlines are providing travelers the opportunity to mitigate their environmental impact, with thousands of travelers and businesses having already participated.

September 14, 2021

August 2021

As leaders, I believe we must learn to emit less carbon in our organizations where possible. And when you want to do more to compensate for emissions, carbon offsets can add extra credit to your actions.

August 9, 2021

When customers opt into the “Plant Your Change” service, for instance, Aspiration rounds up the value of each transaction made using the company’s debit card to the nearest dollar. The excess amount is then transferred to an account that is used to plant trees via partnerships with verified carbon credit and offset companies including Cool Effect.

August 12, 2021

April 2021

Cool Effect, a Bay Area based nonprofit dedicated to supporting projects around the world that reduce carbon emissions, announces today a free digital toolkit for businesses and individuals to promote action on climate change during Earth Month. The organization – which provides high quality offsets to individuals, businesses and organizations of all kinds – intends to inspire momentum for the entirety of Earth Month by providing businesses and their employees the resources needed to demonstrate their commitment, raise awareness and promote climate action well into the future.

April 1, 2021

One of the lowest-effort ways to reduce your carbon footprint is by offsetting it entirely. Carbon offsets allow you to “negate” your personal emissions by funding projects elsewhere on Earth that pull carbon from the atmosphere or keep it from entering it in the first place. Organizations like Cool Effect make it easy to calculate your carbon footprint and choose a project that resonates with you, like buying a clean cookstove for a family in Honduras or protecting a peat swamp in Indonesia. And it’s a lot more affordable than you might expect.

April 22, 2021

February 2021

“When my husband Richard and I created Cool Effect to meet the demand from individuals and businesses looking to take action to reduce their carbon emissions, it became our mission to provide a new level of trust and transparency in the carbon market. It was important to us to ensure that any buyer could rely on Cool Effect to provide the highest quality carbon offset projects that demonstrate a true carbon benefit, full pricing transparency, and secondary benefits in the communities where the projects are based.”

February 20, 2021

The environment is a big focus area for the foundation—it made carbon offsets a part of its airline contracts a few years ago—so the team wanted the next donation to be for an environmental organization. American had an established partnership with Cool Effect, so it was a natural choice, Gheerow said.

February 24, 2021

December 2020

“At Cool Effect, we’re in the business of positive disruption — we want to make the biggest impact on our planet by delivering financing to projects around the world that are creating better, more sustainable lives for communities by reducing emissions that cause climate change, alleviating poverty, improving health and sanitation, creating jobs, and protecting forests and biodiversity.”

December 17, 2020

“When we started on this journey five years ago, we were a passionate team eager to make a difference by offering a measurable way to fight the climate crisis. Our goal was to build trust in the carbon market and show individuals that every tonne matters. Businesses took notice,” said Jodi Manning, Vice President of Marketing and Partnerships at Cool Effect. “Now organizations of all sizes are stepping up. Employees and consumers are asking them to. We work with a variety of partners no matter where they are in their path to sustainability—whether they’re just getting started or leaning into long-term commitments.”

December 3, 2020

November 2020

"Purchasing carbon offsets is a reliable and tangible way to take measurable action against climate change, and we've worked to make it both accessible and affordable for consumers and businesses to calculate their carbon footprint, determine how they can reduce their emissions, then offset what remains by supporting high-quality carbon offset projects," said Cool Effect Vice President of Marketing and Partnerships Jodi Manning. "We often hear from consumers that their individual efforts are too small to make a difference, but that's simply not true! Individuals are also employees and consumers. A single action can have global impact, and our collective efforts will propel the reduction of carbon emissions."

November 19, 2020

October 2020

The Seller’s Pledge obliges brokers to disclose the fees they take so that the buyer knows how much money is going to the offset activity and how much is for the intermediary. For Cool Effect, that’s a 9.87% fee, which it says goes to cover the costs of things like researching projects, payment processing and administrative costs.

October 8, 2020

Reduce your carbon footprint by purchasing offsets with companies such as Cool Effect.

October 5, 2020

Few entities are set up to handle small, individual offset purchases, but companies like Cool Effect are good places to start.

October 27, 2020

September 2020

As expressed through its commitment to Carbon Done Correctly, Cool Effect has chosen to support the Solar DC Program on its platform following a rigorous vetting and selection process. Sid Yadav has led this process, has personally reviewed 1,500+ projects, and is a key part of Cool Effect’s project selection and monitoring.

September 6, 2020

Offsetting programs offered by airlines aren’t the only ones out there; websites like Cool Effect also provide ways to contribute. Next, check out these other simple ways to reduce your carbon footprint, whether or not you’re traveling.

September 4, 2020

To help offset our carbon emissions, we partnered with the non-profit organization Cool Effect and are excited to contribute to their carbon reduction projects moving forward,” Ryan Zimmerman said. “There is nothing more important right now than our environment – and our consumer.”

September 29, 2020

August 2020

Partnering with The Nature Conservancy, the initiative will provide an interactive landing page through Cool Effect, allowing teams and individuals to calculate their carbon footprint and purchase the equivalent amount of carbon credits. The carbon credits will be generated by investments in Nature Conservancy management of forest projects through practices that increase the removal of carbon dioxide from the atmosphere. The credits are third-party verified and scientifically validated. Not only do these practices help us fight climate change, they improve water quality and fish and wildlife habitat.

August 24, 2020

Crowdfunded carbon-offsetting platform Cool Effect allows you to donate to global projects that have been vetted by its team of scientists and financial analysts, and also offers ‘Clear the Year’ annual zero reset gift vouchers.

August 13, 2020

The American Conservation Coalition Campus (ACC Campus), in partnership with The Nature Conservancy, Players for the Planet, Robert Clemente Jr., and Milwaukee Brewers pitcher Brent Suter on Thursday announced Sidelining Carbon, a new initiative focused on reducing the climate impact of professional sports team travel. The initiative will provide a landing page through offset platform Cool Effect, allowing teams and individuals to calculate their carbon footprint and purchase the equivalent amount of credits from The Nature Conservancy’s forest projects. Sidelining Carbon’s goal is to offset at least 50% of the carbon footprint associated with sports team travel by 2025.

August 25, 2020

Bank of the West has launched a 1% for the Planet checking account which will donate 1% of its net revenue from the account to environmental nonprofits, including Cool Effect

August 1, 2020

July 2020

American Airlines is partnering with Cool Effect to connect its customers with options for offsetting the carbon emissions associated with their flights, part of the airline’s long-term commitment to help reduce the impact of air travel on the environment.

July 22, 2020

May 2020

Soleil Toujours is a female-founded paraben-free, cruelty-free, vegan, organic skincare company. Their superpower products include sunscreens, after-sun products, and self-tanners. The brand is also sustainable: they offset all carbon emissions through Cool Effect to reduce their environmental impact.

May 18, 2020

April 2020

I pay to offset my carbon emissions at Cool Effect.

April 21, 2020

Cool Effect supports the reduction of carbon emissions by funding carbon-reducing projects across the globe.

April 1, 2020

Washington Governor Jay Inslee gave his remaining funds to the organization Cool Effect, after pursuing a campaign centered on climate change.

April 20, 2020

The nonprofit organization—and Cool Effect project—replaces wood-burning cookstoves with fuel-efficient cookstoves in rural homes throughout Honduras, decreasing carbon emissions and deforestation while also improving human health through better indoor air quality. The organization has boosted the local economy, as well, by providing quality employment to locals.

April 22, 2020

Cool Effect works with organizations of all sizes around the globe, is transparent with everything they do, and each of their projects “must meet the toughest requirements of the world’s major carbon standards.” It seems they’re a pretty safe bet if you’re thinking of purchasing some carbon offsets!

April 20, 2020

Marisa de Belloy, CEO of the nonprofit Cool Effect in Greenbrae, California, explains that “when purchasing an offset, it’s important to look for transparency in pricing details including due diligence documents to accurately track where your money is going.” De Belloy cites the Gold Standard, Verified Carbon Standard, Climate Action Reserve, and American Carbon Registry as some of the world’s major carbon standards.

April 7, 2020

March 2020

Cool Effect is another company acting as a carbon credit retailer but operates on a non-profit basis — charging fees just sufficient to offset its operating costs.

March 8, 2020

Ensemble Travel Group, for one, recently integrated Cool Effect’s Travel Offset Tool into its platform, which allows members to quickly and easily offset the carbon footprint of air travel for their clients. During Ensemble’s 2019 International Conference in Seattle, the consortium offset all attendee travel and the footprint of the conference through Cool Effect’s Jacunda Forest Reserve carbon reduction project based in Brazil.

March 8, 2020

February 2020

Nonprofits like Cool Effect and companies like Natural Habitat Adventures carefully vet the carbon offsets that they offer so that you don't have to worry about buying offsets from a potentially shady source. Natural Habitat Adventures offsets any trip that you book with them, while at Cool Effect, you can calculate the carbon your trip is emitting and buy an equivalent offset. At Cool Effect, you can choose to donate across all projects or donate to specific projects that hit close to home for you through their project page. These projects include preserving bird sanctuaries, community tree building, and protecting grasslands.

February 27, 2020

Cool Effect’s Manning said that her company has 14 offset-generating projects under management and has outside experts investigate them. “We have an independent group of scientists that then look through all the documentation and if there are projects that are interesting from a scientific perspective, they’ll get a hold of the project and talk to them about the methodology and the science that they’ve used behind it to do their calculations,” she said.

February 27, 2020

In one sentence, here’s how and how much: Visit, choose a project, pay about $8 per ton of carbon you want to offset, which should be about 1.3 tons per person in your household. Done. It’s that easy. You can stop reading and start offsetting now.

February 4, 2020

Shearer says the company addresses that environmental concern by working with carbon offset nonprofit Cool Effect; the amount offset is noted for each delivery, and subscribers receive offset certificates from Cool Effect after each delivery via email.

February 27, 2020

Dyper says it purchases carbon offsets on customers’ behalf from Cool Effect for each delivery.

February 27, 2020

Flyers can also use websites like Cool Effect...where they can learn about various environmental programs to purchase carbon offsets for airline tickets they’ve already booked.

February 15, 2020

When reviewing a project for inclusion in its market of offsets, Cool Effect will also make sure that client is doing all the other things needed to reduce its footprint. “When they approach us, we say hey that’s great, make sure you’re doing all these other things as well,” Lawrence said. “You need to be requesting alternative energy from the local energy provider. For major businesses, you need to have good waste [practices], get rid of single-use plastics. We’re an education company as well as an offset provider.”

February 20, 2020

January 2020

Marisa de Belloy, the CEO of Cool Effect, a crowdfunding site for carbon offset projects including some certified by Climate Action Reserve, says, “Carbon offsets can reduce current atmospheric carbon in the case of afforestation projects (where trees are planted), but other projects reduce emissions going into the atmosphere today and in the future. So, offsets are an important tool to reduce emissions overall. There are in fact ways to confirm a carbon offset is legitimate, and is verifiably reducing carbon emissions,” de Belloy explains. “When reviewing projects, ensure the project has received verification from one of the world’s major carbon standards—the Gold Standard, the Verified Carbon Standard, Climate Action Reserve, American Carbon Registry, or the United Nations Clean Development Mechanism.”

January 13, 2020

Jodi Manning, director of marketing for the carbon-offsetting nonprofit Cool Effect, says the San Francisco firm has seen a 700% increase in carbon-offsetting purchases since May. “Consumers are demanding this. They want to know what their footprint is; they want to know what the cost is,” she says.

January 7, 2020

Robin Lail, from one of Napa Valley’s most historic wine families (her great-grand-uncle, Captain Gustave Niebaum, founded Inglenook), has skin in the game when it comes to fighting climate change: Last year she was named the U.S. Representative to the Porto Protocol, a global initiative that brings companies together to share best practices on climate action. And 10 percent of online sales of Lail Vineyards Blueprint label benefit Cool Effect, an organization backing carbon-reducing projects around the globe.

January 8, 2020

December 2019

Marisa de Belloy, CEO of Cool Effect, thinks of climate issues like a math problem. An offset purchased from their site, she says “is equal to one [metric] ton of carbon emissions that were not emitted. The term offset just means you’re using that ton to offset a ton you have put into the atmosphere.” Their emissions-reducing programs vary from planting trees to providing communities with clean-burning cookstoves. To more than offset that cross-country flight, a consumer could pay $8.50 to a program in Honduras that replaces open fire cooking pits with custom-built brick and mortar stoves that require less wood to cook meals and funnel smoke outdoors via a chimney. Cool Effect estimates one new stove could reduce three metric tons of carbon emissions per year.

December 10, 2019

Cool Effect, the company we like best for carbon offsets, will release tools to help you offset the carbon footprints of your cruise vacations.

December 23, 2019

Rebecca Taylor will be donating 50% of retail proceeds from ReCollect to Cool Effect, an organization that focuses on reducing carbon emissions to combat climate change through high quality carbon reduction projects across the globe. Specifically, Rebecca Taylor will be donating funds to help families build biogas digesters and clean cookstoves which will help transform harmful global warming emissions into clean, renewable energy in China. Every Cool Effect project has been vetted, ethically proven and scientifically validated. These projects make an actual impact on our climate crisis, Cool Effect has reduced over 1 million tons of carbon in less than four years. ReCollect launches today online and in all of Rebecca Taylor brick and mortar stores.

December 18, 2019

To further incentivize customers to recycle their used Rebecca Taylor pieces, the brand will donate 50% of the proceeds to Cool Effect, an organization working to reduce carbon emissions. “We’re focusing specifically on helping families build biogas digesters and clean cookstoves which will help transform harmful global warming emissions into clean, renewable energy in China,” Sullivan explains. For those of you who don’t regularly read up on carbon emissions (or its very specific terms), biogas digesters are basically tanks that digest organic materials to produce biogas, a natural energy source, according to GLW Energy. “Cool Effect has reduced over 1 million tonnes of carbon in less than four years,” says Sullivan.

December 18, 2019

As of Winter 2019, Rebecca Taylor launched ReCollect, a program that allows customers to trade in gently worn pieces from past collections and get store credit or credit to use on the website to purchase something new. And it gets even better — half of ReCollect's proceeds will be donated to Cool Effect, a nonprofit focused on reducing carbon emissions to combat climate change.

December 23, 2019

Airline travel is notoriously carbon-intensive, and it probably accounts for a sizable chunk of your annual carbon footprint. Flying out to spend time with family this year? Consider buying some carbon credits to offset all of those emissions. For less than the cost of a sad airport salad, you can invest in carbon sequestration initiatives like reforestation or solar farms through organizations such as The Gold Standard and Cool Effect. And if you can get away with swapping your plane for a train or automobile this year, do that instead!

December 18, 2019

November 2019

“We do our own very detailed due diligence with our own team to make sure that what these projects say they're doing is actually being done,” de Belloy says. This means that the carbon offset is calculated three times by different organizations to be sure your donation drives carbon offsets as intended.

November 22, 2019

“We want to bring transparency to an otherwise unregulated market,” says Jodi Manning, who oversees travel partnerships as vice president and director of marketing at Cool Effect, a nonprofit crowdfunding platform for vetted carbon projects. Three months ago, Manning overhauled the company’s two-year-old travel calculator, allowing consumers to clearly see—in just three clicks—how much it would cost to offset a flight, and where that money would go. “We need to make sure our buyer understands how much is going to the projects and how much is going to the fee.” The new features help travelers see that offsetting flights can be both affordable and effective—just $10 for a medium-haul ticket—which has multiplied individual donations sevenfold. (It also helps that Cool Effect has excellent documentation on each project it funds, whether it’s building wind turbines in Costa Rica or American Indian-run methane-capture initiatives in Colorado.)

November 18, 2019

After most performances, The ClimateMusic Project hosts question-and-answer sessions with the audience. They also work with local advocacy groups, such as Cool Effect and the San Francisco Department of the Environment, to give people outlets where they can learn how to offset their own carbon emissions, or how to support legislation that may help mitigate climate change.

November 9, 2019

The nonprofit Cool Effect offers a place to both calculate and purchase your own carbon offsets for every flight you take. There’s no fixed price on carbon, but it’s generally less than $15 a flight.

November 12, 2019

Seems like climate change is on everyone’s mind these days, and Greenbrae nonprofit Cool Effect is doing something about it, with carbon-offset projects all over the globe. Support one of the projects, such as providing cleaner cookstoves for orphanages in Malawi or establishing renewable-energy wind turbines in Costa Rica, with a personalized gift certificate that doubles as a donation.

November 19, 2019

Salesforce offsets employee travel carbon emissions to Dreamforce, and has partnered with Cool Effect to offer attendees quick and wallet-friendly ways to offset their own travel by contributing to projects around the world that reduce greenhouse gas emissions.

November 17, 2019

Although not tangible (or visible), purchasing a Cool Effect gift card is a great way to take a page out of Greta’s book and reduce CO₂ emissions – if they need to fly and can’t charter a yacht to cross the Atlantic. Cool Effect is an organization on a mission to reduce carbon emissions through a variety of science-backed sustainable projects. There a number of gifts you can buy, including one cheeky ‘Poo Package’ to fund a biogas digester which turns waste into energy, but we recommend buying travel offsets. You can tailor this to your recipient’s holiday flights or future travel to neutralize their airplane carbon emissions.

November 12, 2019

October 2019

Ensemble Travel Group partnered with the nonprofit Cool Effect to offset the carbon footprint of the consortium's 2019 International Conference at the Hyatt Regency here. Ensemble's partnership with Cool Effect, an organization dedicated to reducing carbon emissions around the world, also extends to members with the nonprofit's Travel Offset Tool that agencies can use to offset air travel’s carbon footprint. The tool will be integrated into Ensemble’s agent platform.

October 28, 2019

I would love to inspire individuals and business leaders alike to take an in-depth look at their impact on this world and ask them to do everything in their power to reduce that impact. There are choices you can make every single day to better this world and fight for our future — and it all starts with taking that first step. Similar to the philosophy of the Cool Effect founders Dee and Richard Lawrence, like the Butterfly Effect, The Ripple Effect, and others, a single action can have global impact.

October 10, 2019

A second major announcement came during our first panel of the day, on aligning travel with one’s values. Flanked by Jodi Manning of Cool Effect, Jade McBride of Ted Turner Reserves, Petra Roach of Barbados Tourism, and Jerry Mpufane of South African Tourism, our West Coast editor Rebecca Misner shared that Traveler had offset the carbon footprint of every guest's journey to the summit, using Cool Effect's platform to do so.

October 8, 2019

Just like last year, we’re offsetting 100% of Dreamforce’s onsite carbon emissions. You can join the movement by offsetting your travel emissions to Dreamforce through an awesome organization called Cool Effect. Salesforce has partnered with Cool Effect to offer attendees quick and wallet-friendly ways to contribute to projects around the world that reduce greenhouse gas emissions.

October 8, 2019

September 2019

Cool Effect is a nonprofit working to provide individuals, businesses and universities with triple-verified, financially strong and ethically sound projects to offset their carbon footprint. The California Bay Area nonprofit also has a Travel Offset Tool which allows individuals to offset their travel based on flight duration.

September 20, 2019

An additional project means that the only way the project would exist is because of the funding from the carbon markets,” says Marisa de Belloy, the chief executive of Cool Effect, a San Francisco Bay area 501(c) (3) nonprofit organization. “If I’m legally required to capture methane in my landfill site, I can’t sell carbon projects because I had to do it anyway, so it wouldn’t be an additional project.

September 18, 2019

August 2019

Readers wanted to know what platform The New York Times travel desk is using to offset airplane travel by staff members on assignment. Here’s the answer: It’s Cool Effect, which helps travelers fund carbon-mitigation projects across the globe, like planting trees in Africa and India, putting up wind turbines in Costa Rica and creating cleaner cookstoves for use in China.

August 7, 2019

July 2019

Consider a trip from New York to Los Angeles. Flying 2,500 miles in economy class will burn about 0.29 metric tons of carbon per passenger, according to the International Civil Aviation Organization’s carbon emissions calculator. And it will cost about $3.26 to offset the approximately six hour, one-way flight using the travel offset calculator by Cool Effect, a nonprofit organization. If you round up to a full ton of carbon, you’d still only spend $3.30 to $13.18 on the Cool Effect website, depending on the project.

July 24, 2019

We will continue to cover travel, but from here on, the Travel desk is going to offset airplane travel by staff members on assignment, chiefly our 52 Places Traveler and the reporter Tariro Mzezewa. We will be using the platform Cool Effect, which helps travelers fund carbon-mitigation projects across the globe, like planting trees in Africa and India, putting up wind turbines in Costa Rica and creating cleaner cookstoves for use in China.

July 9, 2019

June 2019

According to Cool Effect’s math, my donation will prevent the emission of the equivalent of 30 metric tons of carbon dioxide. Our seats on the flights to Greece would emit 10 metric tons. By some calculations, then, our vacation would be a net win for the planet.

June 18, 2019

Marisa de Belloy, CEO of Cool Effect, tells Mic it’s important to look for “additionality” with any offsets, which means those projects or actions wouldn’t happen anyway, without the offset funding. “Look for confirmation that it is additional by asking for due diligence documents and transparency in pricing,” she says. “Understand where your money is going when you purchase the offset and how much is going to any broker or middleman.”

June 7, 2019

April 2019

We will begin to offset our carbon emissions for regular employee travel, as well as large-scale events like #OneTeam2020 and the #TweepTour. This program works by funding green energy projects around the world, managed through Cool Effect, a climate change nonprofit.

April 22, 2019

Twitter pledged to offset carbon emissions for regular employee travel—as well as for large-scale events, such as #OneTeam2020 and the #TweepTour—by funding green energy projects worldwide, managed by climate change nonprofit Cool Effect. Recognizing that its data centers account for a significant piece of its carbon footprint, Twitter is setting out to achieve 100% carbon-neutral power sourcing in those facilities by the end of 2022, working with Cool Effect to offset carbon emissions in the meantime.

April 22, 2019

Contemporary ath-leisure brand, Boy Meets Girl, is creating an Earth Day campaign made in collaboration with Cool Effect, a nonprofit that funds carbon reducing projects around the world. The brand will be selling limited-edition T-shirts for $42 featuring the phrase “Thou Shalt Stay Cool” to promote Cool Effect’s cause. Fifteen percent of proceeds will be distributed among Cool Effect’s projects, which include grassland protection in the Great Plains and renewable wind turbine energy in Costa Rica.

April 22, 2019

Yet the 12 years that the UN cites for absolute action to circumvent this climate crisis is 20 years less than the average person believes, according to the new survey commissioned by Cool Effect and conducted by OnePoll. The survey examined US attitudes toward climate change, the actions they’re taking, and their thoughts regarding the future. The results indicate that we need to significantly increase awareness of our everyday carbon footprints if we’re to make more than slight incremental changes to offset carbon emissions.

April 21, 2019

A new survey shows most Americans want to stop climate change. But only 55 percent believe they're doing enough. Jodi Manning is Director of Marketing with carbon reduction organization, Cool Effect, which commissioned the study. She joined Climate Cast this week to discuss its findings.

April 18, 2019

You can purchase carbon offsets and support quality carbon reduction projects from organizations like Cool Effect that allow individuals, businesses and organizations to make a tangible impact on climate change. 31% of people said a barrier to fight climate change was that it is too expensive, and 27% had no idea how many emissions they produce each year. With Cool Effect, it’s easy and transparent: You can offset your average yearly emissions of 16.6 tonnes year for just $88.

April 16, 2019

Making daily eco-conscious choices is a step in the right direction, but our actions to reduce carbon need to be more significant: recycling is not enough. You can have an outsized impact by switching to renewable energy and by supporting organizations around the world that are verifiably and measurably reducing carbon emissions like,” said Marisa de Belloy, CEO of non-profit Cool Effect.

April 12, 2019

Americans don’t feel great about their efforts to reduce their carbon footprint, or anything climate-change related, for that matter, according to a new Cool Effect study.

April 12, 2019

Boy Meets Girl, a young contemporary ath-leisure brand, has teamed with Cool Effect, a San Francisco nonprofit that provides funding for carbon reducing projects around the world, for an Earth Day campaign. The initiative is to spread awareness and encourage action to reduce greenhouse gas emissions.

April 1, 2019

March 2019

Proyecto Mirador is a nonprofit that builds clean cookstoves in rural Honduras. Their work empowers women, creates jobs, and reduces carbon dioxide emissions that contribute to global warming, with their work offsetting 1.4 million tons of carbon, saving 7 million trees, and changing the lives of 800,000 people. And, Salesforce has gone net zero in carbon emissions thanks in part to carbon offsets with Cool Effect and Proyecto Mirador.

March 25, 2019

December 2018

There are lots of ways to buy carbon offsets but my favorite is with the crowdfunding site Cool Effect, founded by Richard and Dee Lawrence. All the projects on the site have a triple-audited carbon reduction impact that you can purchase for prices as low as $5.27 per ton.

December 30, 2018

California-based Cool Effect has two technical advisory teams to independently verify projects, and sources credits from 14 projects it tracks for companies such as Salesforce and thousands of individual buyers.

December 23, 2018

November 2018

It’s the yearly question: What do you get that friend or family member who has everything? That’s easy. Donate to the environment in their name. For example, Cool Effect has several gift packages that allow you to give a gift on behalf of family or friends and includes a personalized certificate.

November 19, 2018

If you want to specifically offset greenhouse gas emissions, Cool Effect supports a variety of projects around the world, from restoring mangroves to providing clean cookstoves, and lets you donate to match a specific quantity of CO2.

November 19, 2018

Have loved ones who travel so much you can't keep up with them? Get them tickets to a local or nearby city tour so you can explore your own home town in depth together, offset one of their recent or upcoming trips through Cool Effect, or give them one of these practical gifts that will 100% become staples to accompany their trips.

November 1, 2018

October 2018

One high-quality carbon credit project we are working with at Salesforce is Proyecto Mirador. Operated via the nonprofit Cool Effect, the project replaces open, wood-burning cookstoves in Honduras with a more efficient alternative. This decreases emissions and deforestation while improving human health through better indoor air quality. Each cookstove reduces carbon dioxide emissions by nearly 15 metric tons over its five-year life.

October 26, 2018

What is possible is to further spread awareness, educate and encourage others to take similar steps and support organizations like the non-profit Cool Effect which devotes its energies behind funding carbon reducing projects from across the globe; from as far and wide as Honduras to Vietnam. By supporting organizations like them, what you can achieve is to further spread your effects outward and compound add to the larger, worldwide effort to reduce the world’s carbon emissions.

October 17, 2018

September 2018

Whatever you care about health, human rights, environmental justice, social justice... everything will be negatively impacted by climate change.

September 29, 2018

It’s about coming together as a community, taking action and having an impact together. We all need to be in, we’re all in this together. We need to be doing absolutely everything we can be doing. Cool Effect is a way to know that you're having an impact in a highly transparent, not very expensive, very simple way.”

September 11, 2018

Cool Effect, Capital One Public Radio and the Global Climate Action Summit have partnered to host Let’s Talk Solutions: Global Climate Action Summit at the Commonwealth Club. On the eve of the Global Climate Action Summit (GCAS), we will kick off the conversation about solutions that can be led by states, cities, businesses and NGOs.

September 11, 2018

Non-profit organization Cool Effect marches with thousands at the Rise for Climate, Jobs & Justice mobilization on Saturday, Sept. 8, 2018, in San Francisco.

September 8, 2018

August 2018

You can join us too by offsetting your travel emissions to Dreamforce through an awesome organization called, Cool Effect. Salesforce has partnered with them to offer attendees quick and wallet-friendly ways to contribute to projects around the world that reduce greenhouse gas emissions.

August 23, 2018

For people who want to help but may not know what they can do to make a difference…go to Cool Effect because they have fantastic suggestions over there.

August 1, 2018

June 2018

Awareness and demand for the Uga cookstove has been sweeping across Uganda thanks to the support of Cool Effect, a non-profit that is devoted to reducing carbon emissions by funding carbon-reducing projects around the world.

June 4, 2018

May 2018

The Defenders star is the latest celebrity to rock one of the limited-edition thredUP re:made secondhand tees (Nikki Reed and Emmanuelle Chriqui are also fans). The brand partnered with artists to create cool designs for used t-shirts, and 100 percent of the proceeds from the tees go to the environmental non-profit Cool Effect.

May 1, 2018

April 2018

"Uncertainty shouldn’t stop people from caring," says Marisa de Belloy from Cool Effect. “We are causing these problems. We are the ones putting the carbon into the atmosphere, so we should be the ones to reduce it.”

April 19, 2018

Every donation comes with a personalized certificate and project updates so you always know where your money is going.

April 16, 2018

All proceeds from the collection will be donated to the environmental non-profit Cool Effect, a group supporting global projects that offset carbon and other greenhouse gas emissions that contribute to climate change.

April 15, 2018

Supporting carbon reduction projects – which at a mere $89 a year, offsets the total carbon footprint an average American annually makes – is an easy and effective solution.

April 15, 2018

Attendees create climate science posters at the Cool Effect Expo tent during the March for Science.

April 15, 2018

First, not only do we ensure that the projects we put to our platform comply with one of the top standards, but also Cool Effect does its own internal due diligence on all projects to ensure they are truly doing what they say they are.

April 12, 2018

Cool Effect has hit a milestone of carbon pollution reduced and has sold over 600,000 tonnes of CO₂ since it launched just two years ago in March, 2016.

April 9, 2018

February 2018

Ensure that 100% of your power is from renewable resources. In today’s economy, this can bring cost savings as well as an environmental benefit your employees and customers will appreciate. If you can’t get to 100% you can buy offsets less expensively than you’d imagine at Cool Effect.

February 27, 2018

Proyecto Mirador’s venture has helped start more than 20 microenterprises and given support to other local businesses that can connect with towns and community members. And indirectly, it also helps safeguard the local environment, which is no longer being as impacted by deforestation and carbon emissions.

February 15, 2018

Cool Effect – a premier destination for world-class and carefully selected carbon reduction projects – recently launched its new gift center so it’s easier than ever for people to gift their sweethearts something that gives back to Mother Earth.

February 4, 2018

January 2018

March for Science partnered with Cool Effect to give supporters an easy way to reduce their carbon footprint if they were traveling to March for Science and an option a lot of people were asking about in the months prior to the worldwide events.

January 26, 2018

December 2017

"Salesforce is now a net zero company with our partnership with Cool Effect. Not only does the partnership help fund Proyecto Mirador, the Salesforce team is quite proud that the Salesforce platform is also being used to help with the project’s efficiency. " Tweeted by Marc Benioff

December 13, 2017

September 2017

“With every sale of one of our t-shirts, we are supporting Cool Effect [a non-profit fighting climate change] by helping fund a carbon reduction project in Bagepalli, India,” says St. Bernard-Jacobs.

September 13, 2017

Consider buying offsets for any trips you have planned on Native Energy or Cool Effect…

September 26, 2017

LIVARI founders Claudine DeSola, Alysia Reiner and Tabitha St. Bernard-Jacobs posed for photos after their debut runway show benefitting non-profit Cool Effect during New York Fashion Week in NYC

September 25, 2017

LIVARI, a new zero waste, women-led, women-designed label collaboration by actress and environmental activist, Alysia Reiner, celebrity stylist, Claudine DeSola, and designer and Women’s March organizer, Tabitha St. Bernard-Jacobs team up with the organization, Cool Effect. The non-profit supports carbon reduction projects with consistent crowd-funding across the globe

September 18, 2017

Their sustainable efforts go beyond their materials though. LIVARI is also working with the nonprofit Cool Effect, a carbon reduction organization, to reduce their emissions.

September 13, 2017

August 2017

This organization is not only raising awareness but also making it easy for us to get involved and actually be part of a solution

August 3, 2017

Offsets can be purchased at a range of online retailers, such as Cool Effect, a local Bay Area company that allows individuals to support a range of projects that reduce carbon and provide a social impact.

August 10, 2017

The best carbon offset projects protect endangered species and provide social and economic benefits to the local inhabitants. This is a totally viable way to minimize your carbon footprint, and we recommend offsets from companies like Cool Effect and Wildlife Works

August 14, 2017

July 2017

Cool Effect, a Bay Area nonprofit focused on climate change, is holding a forum to discuss environmental actions that will help reduce carbon emissions

July 20, 2017

And some nonprofits, such as Cool Effect, want to make sure struggling Peruvian coffee producing communities survive with is carbon credit program

July 11, 2017

June 2017

The site provides a clear price for a one-tonne carbon credit for each project on the site. The lowest price per credit: $4.12. At that price, Americans can offset their entire year's carbon production for just $70.04.

June 22, 2017

May 2017

Bill Nye "The Science Guy,” met with Dee Lawrence, co-founder of Cool Effect backstage at the March for Science D.C. to discuss #TonOfReasons in Washington D.C. on April 22.

May 7, 2017

April 2017

“A new national campaign is looking to offset carbon emissions and lower impact on the environment.”

April 24, 2017

"Protecting the environment is very important to most Americans who believe in climate change according to latest Cool Effect survey - three quarters feel they can personally do something to help save the planet"

April 24, 2017

"Richard Lawrence, co-founder of the non-profit organization Cool Effect, leads his group past the U.S. Environmental Protection Agency Headquarters during March for Science on Sat., April 22, 2017, in Washington."

April 23, 2017

"Tens of thousands rallying across the country, and around the world to express support for scientific research."

April 22, 2017

Richard Lawrence, co-founder of the non-profit organization Cool Effect, leads his group past the U.S. Environmental Protection Agency Headquarters during March for Science.

April 22, 2017

“We believe that everyone can be a part of the solution through simple and tangible action,” said Cool Effect COO Marisa de Belloy. “Cool Effect’s platform provides an easy and affordable way for people to do more to help the planet through crowdfunding for a variety of verifiable greenhouse gas reducing projects.”

April 22, 2017

"From the Washington Monument to Germany's Brandenburg Gate and even to Greenland, scientists, students and research advocates rallied on Earth Day, conveying a global message about scientific freedom without political interference, the need for adequate spending for future breakthroughs and just the general value of scientific pursuits."

April 22, 2017

"If we want to save the planet—whatever our personal reasons may be—we have to actually do something about it."

April 20, 2017

"Cool Effect is a non-profit organization intended to be a trustworthy, easy-to-understand platform where those of us alarmed and concerned about climate change can reliably support projects that have been proven to reduce greenhouse gas emissions."

April 20, 2017

February 2017

"Actress Emmanuelle Chriqui attends the Hub at Park City Live and poses with Cool Effect to promote its #SaveOurSnowmen campaign in an effort to fight climate change."

February 20, 2017

January 2017

“Annabelle Dexter-Jones attends Park City Live Presents The Hub Featuring The Marie Claire Studio and the 4K ULTRA HD Showcase Brought to You by the Consumer Technology Association.”

January 26, 2017

“Singer Bebe Rexha supported the snowmen fighting climate change at the Hub for Park City Live on Jan. 20”

January 20, 2017

“Actress Emmanuelle Chriqui attends the Hub at Park City Live and poses with Cool Effect to promote its #SaveOurSnowmen campaign in an effort to fight climate change”

January 20, 2017

December 2016

“Cool Effect, a San Francisco Bay Area 501(c)(3) nonprofit that allows individuals to create a tangible impact on climate change through a digital crowdfunding platform, providing consistent funding to the highest-quality carbon reducing projects around the world, will visit the Nasdaq MarketSite in Times Square. The visit aims to raise the awareness for the "Save Our Snowmen" campaign to fight global warming.”

December 22, 2016

"Marisa de Belloy works with an environmental crowd-funding organization called “Cool Effect.” The group offers a safer alternative to traditional cook fires: stoves that burn 50 percent less wood."

December 16, 2016

"Give a gift that will help save our planet by reducing carbon pollution in our atmosphere. You can choose to save a snowman, a snow family or an avalanche."

December 15, 2016

"Approaching the issue of global warming in a surprisingly lighthearted way, Cool Effect has created a mockumentary in aid of one unlikely victim of climate change: the snowman."

December 5, 2016

“The light-hearted campaign, Save Our Snowmen, is backed by startling facts about the reduction in snowfall in the US over time, and features a mockumentary film that depicts the issue of climate change from the perspective of snowmen and the people they encounter on the path to safety.”

December 2, 2016

"Orange Is The New Black's Alysia Reiner joined Cool Effect in New York City for the premiere screening of climate change mockumentary #SaveOurSnowmen, alongside climate action protestors dressed as snowmen on Giving Tuesday."

December 1, 2016

November 2016

“As temperatures continue to rise to dangerous levels, large numbers of snowmen continue to escape to colder climates thousands of miles away from their yards of origin.”

November 30, 2016

"Alysia Reiner hosted Cool Effect’s #SaveOurSnowmen climate change mockumentary screening alongside Snowmen protestors in NYC on Giving Tuesday."

November 30, 2016

“Cool Effect along with an avalanche of Snowmen migrating north to cooler temperatures hit the streets of NYC to kick off the Save Our Snowmen seasonal campaign on #GivingTuesday.”

November 29, 2016

“…the visuals are compelling, even haunting at times. And the tone is urgent but never preachy, well modulated to melt resistance and inspire donations from the faithful.”

November 29, 2016

"There are thousands of projects that supposedly fight climate change in the world; what makes Cool Effect stand out is its careful selection of projects."

November 29, 2016

"Here, 44 stylish and worthy ways to give (and give back) this Giving Tuesday."

November 29, 2016

“…perhaps it’s time to put your money where your mouth is with a donation to The Global Snowman Sanctuary, or barring that, with a tax-deductible contribution to a carbon reduction project through Cool Effect."

November 29, 2016

“When you become part of Cool Effect, you can see clearly how your funding will be used and how it will impact the project and the planet."

November 29, 2016

"The nonprofit Cool Effect makes it easy to support innovative carbon-busting projects around the world, like bringing wind power to farmers in Costa Rica or converting methane into energy in Colorado."

November 29, 2016

" The nonprofit Cool Effect makes it easy to support innovative carbon-busting projects around the world, like bringing wind power to farmers in Costa Rica or converting methane into energy in Colorado."

November 29, 2016

"The light-hearted campaign, Save Our Snowmen, is backed by startling facts about the reduction in snowfall in the US over time, and features a mockumentary film that depicts the issue of climate change from the perspective of snowmen and the people they encounter on the path to safety. "

November 29, 2016

"Alysia Reiner hosted Cool Effect’s #SaveOurSnowmen climate change mockumentary screening alongside Snowmen protestors in NYC on Giving Tuesday."

November 18, 2016

“Gabrielle DaGama illuminates a clear peg on a lighted map of the world after donating to a carbon reduction project supported by Cool Effect at the Green Festival Expo in San Francisco on Saturday, Nov. 12, 2016.”

November 12, 2016

October 2016

“In a decade where social good has teamed up with social media, a new digital platform, Cool Effect, has launched with a goal to connect individuals with carbon-reducing projects.”

October 17, 2016

"Cool Effect believes that it has created the easiest way to make an impact on our environment. So step up and do your part today – whether you contribute to a single project that catches your eye (and your heart) or simply make a bulk donation to the Coollection – because we have a long but conquerable road ahead of us.”

October 17, 2016

“Cool Effect also believes in Carbon Done Correctly. By that, we are referring specifically to carbon reduction projects that efficiently reduce greenhouse gases in the atmosphere and accurately report on the results.”

October 10, 2016

“A nonprofit crowd-sourced and member-financed initiative seeks to take the pain - and anxieties - out of carbon pollution reduction programs, making the process 'fun and simple,' transparent, and verifiable.”

October 10, 2016

September 2016

"SXSW Eco 2016 is sponsored by Austin Energy, Austin Recycling Economic Development Program, Austin Technology Incubator (ATI), Bloomberg BNA, City of Austin's Office of Sustainability, Cool Effect, Earth Day Texas, Geostellar, Green Mountain Energy, Hootsuite, Southwest Airlines, The Austin Chronicle and Timshel."

September 28, 2016

“Cool Effect is making crowdfunding count when it comes to climate change."

September 13, 2016

“NGO Cool Effect, which manages carbon credit projects across the globe, has embarked upon a conservation effort in northern Peru’s Alto Mayo forest.”

September 2, 2016

August 2016

“Dee Lawrence, co-founder of Cool Effect, a new Greenbrae-based nonprofit, says simple, small actions can lead to effective carbon reduction."

August 30, 2016

“Grab a cup of Equator coffee, snag a bite to eat, and learn more about Cool Effect's carbon-cutting mission—then support one of our climate change fighting projects to receive 10% off all your Proof Lab purchases.”

August 8, 2016

“The Cool Effect team is excited to share more about some of the world’s best carbon cutting projects and show just how easy it is to enable individuals to take one small action to have an impact on climate change.”

August 27, 2016

“Touted as a “first-of-its-kind, best-of-breed carbon-cutting solution to climate change,” Cool Effect’s platform allows individuals to easily buy carbon credits and offset their personal emissions.”

August 24, 2016

“Cool Effect’s platform allows individuals to easily but carbon credits and offset their personal emissions."

August 23, 2016

June 2016

Marisa de Belloy, Chief Operating Officer at Cool Effect, explained their chief aim as follows: “Our goal is to help people take immediate action against climate change in a simple, transparent and tangible way.”

June 20, 2016

"In some of the most impoverished place in the world, people are actually making good by combining technology and science."

June 17, 2016

April 2016

"Don’t limit your climate change fight to just one day. You can take action with any or all of these projects and be a part of a greater solution.”

April 18, 2016

“If you've already done your part to make your own home more energy efficient, you can support efforts like this cookstove project in Uganda that is reducing carbon emissions by 58 percent per household by installing smarter appliances that burn less charcoal and wood.”

April 18, 2016

“The idea of Cool Effect was first introduced to the world at the Sustainability Innovation Forum during COP21 in Paris. Cool Effect is designed to unite people through a digital platform which allows individuals to directly fund projects geared towards reducing carbon pollution in the atmosphere.”

April 15, 2016

“The ability to connect with individuals on a personal level is really important to Cool Effect.“

April 14, 2016

“This climate change site helps you take environmentally friendly action and support sustainable projects. Cool Effect is a new platform that curates crowdfunding campaigns that specifically address climate change. “

April 12, 2016

“To showcase its commitment to stopping climate change, Cool Effect executed a photo engagement that let SXSW fans share which part of the planet they’d most like to protect.”

April 4, 2016

March 2016

“Brooklyn Decker takes Action Against Climate Change at COOL EFFECT's #LetsSave Mobile Event during SXSW, March 14, 2016, in Austin, Texas.”

March 31, 2016

"We started Cool Effect to bring together the 130 million Americans who are alarmed or concerned about climate change to help them come together and give them something to do to really take concrete action."

March 30, 2016

“Our panel discussion was in partnership with TechStyleNYC, an events company started by fashion socialite Janine Just. We exhibited with a number of other brands such as Cool Effect, Bar Works and Kali.”

March 21, 2016

“Cool Effect, a nonprofit startup on a mission to reduce C02 in the atmosphere…” 

March 19, 2016

"Cool Effect is an innovative company making change around the world, from methane capture to perfecting the most efficient cookstoves in developing nations."

March 18, 2016

“Initiatives such as Cool Effect and Stand for Trees have aimed to build that trust by providing accessible information about offset projects and allowing individuals to choose accordingly."

March 17, 2016

"Brooklyn Decker holds up her wrist to show off a #LetsSave bracelet while at Cool Effect’s mobile event during the 2016 SXSW Music, Film + Interactive Festival..."

March 17, 2016

“Since its soft launch in December 2015 in Paris (and another push when SXSW started), individuals have purchased 3,370 tonnes through the platform.”

March 14, 2016

Through Cool Effect, individuals have the ability to directly fund the world’s best projects that verifiably reduce carbon pollution from the atmosphere as measured in metric tonnes of CO2 emission reductions.

March 11, 2016

“Like a hyper-focused version of Kickstarter for the climate, the site, called Cool Effect, vets the world’s most effective carbon reduction projects and then features them in campaigns to gather mass support."

March 10, 2016

“Working with a team of world-class scientists, each project featured on Cool Effect’s platform is extensively reviewed to ensure credibility and verified carbon reduction.”

March 10, 2016

“The innovative platform allows individuals to have a direct and personal impact by connecting them with the highest-quality carbon reducing projects around the globe, and will be officially introduced among an audience of cultural innovators at South by Southwest® (SXSW®).”

March 10, 2016