“Cool Effect started with the idea of bringing transparency and the highest quality carbon offset projects to consumers to offset their footprint. The name Cool Effect actually comes from the Butterfly Effect where one small action can have a large change. One small action, an individual offsetting their footprint, can have a planet size change when done multiple times. So you, me, and the millions of other people around the world who are concerned about climate change, and offsetting their footprint, can have a real tangible impact on fighting carbon pollution and climate change.”