Our Approach

We Call it “Carbon Done Correctly”

We Start with Science

Every international carbon standard requires a project to provide and prove measurements based on peer-approved scientific methodologies. This documentation is reviewed by two independent Technical Advisory Committees. Cool Effect verifies, once more, the work of these Committees as well as validates the financial durability of the project.

This process guarantees projects that are scientifically and financially strong and ethically sound. It also guarantees that our projects are 100% additional—which means that the reduction in carbon emissions would not have happened under any other circumstances.

More Transparency Equals More Informed Decision-making

We hold ourselves to the highest financial and operational standard—no mysterious costs or hidden charges. Over 90% of every donation goes directly to our project partners. The only fee Cool Effect places on your donation is a 9.87% fee.

90%+ Directly to Projects

More than 90% of each dollar you donate goes directly to helping our projects, with a small fee of only 9.87% to help us cover payment processing, research, and possible registration fees.

Here’s a breakdown:

  • 1.5% Research Fee
  • 2–4% Payment Processing
  • Registry Fee (where applicable)
  • Remainder for Cool Effect Administration Fee

Our Process

Our range of global projects are carefully selected, meticulously analyzed, and scientifically verified to reduce carbon emissions.

What This Means

Our strict evaluation process means you get a better, more sustainable way to make an impact. We hold nothing back, sharing our views, expertise, and vital stats on each project, all so you can get a clearer picture of how you’re helping reduce carbon emissions.

You’ve got the facts. It’s time to act.