Welcome to Cool Effect

Fight climate change by reducing carbon pollution. Cool Effect is a curated portfolio of the world’s best CO₂-reducing projects that you can help fund. Every tonne of carbon that we reduce brings us closer to healing the planet.

See the Projects

Welcome to Cool Effect

Fight climate change by reducing carbon pollution. Cool Effect is a curated portfolio of the world’s best CO₂-reducing projects that you can help fund. Every tonne of carbon that we reduce brings us closer to healing the planet.

See the Projects

Tonnes saved to date

The average American emits 17 tonnes of CO₂ a year. Each tonne saved by Cool Effect helps mitigate the impact to our planet. SEE HOW

Carbon Busting Projects

San Martín, Peru

Alto Mayo Conservation Initiative

Tropical forests are the Earth’s lungs—absorbing CO₂ and releasing oxygen. This project seeks to protect nearly 450,000 acres from deforestation. More trees = more oxygen.

La Plata County, Colorado

Southern Ute Indian Tribe Methane Capture

Each year, this project reduces up to 27,000 tonnes of greenhouse gas emissions. That’s the equivalent of 1,588 average Americans emitting no greenhouse gases (not even by breathing) for a whole year.

San Isidro and San Cristobal Districts, Costa Rica

Los Santos Wind Power Project

When Mother Earth breaks wind, turbines generate renewable energy, supplying electricity to thousands of Costa Rican families. This reduces both CO₂ emissions and the country’s reliance on fossil fuels.

How We Select Projects

Everyone has a reason to fight climate change

Climate Happenings

Salesforce’s Journey to Net-Zero Greenhouse Gas Emissions

Traveling could be hard on you, but it's also hard on the planet.