Dee Lawrence, founder of Cool Effect, says she always looks for projects with an environmental justice point-of-view that goes beyond the carbon benefits. She points to recent projects from the company, which include restoring mangrove trees in Myanmar that helps improve livelihoods in poverty-stricken communities by providing jobs, and a biogas digester project in China that transforms methane gas from waste into renewable energy and improves human health by providing cleaner air. “If a carbon offset is done correctly, it can be transformational,” Lawrence says.
