Here's How Carbon Offsets Can Live up to Their Bold Promises

By Taylor Moore October 28, 2022

Dee Lawrence, founder of Cool Effect, says she always looks for projects with an environmental justice point-of-view that goes beyond the carbon benefits. She points to recent projects from the company, which include restoring mangrove trees in Myanmar that helps improve livelihoods in poverty-stricken communities by providing jobs, and a biogas digester project in China that transforms methane gas from waste into renewable energy and improves human health by providing cleaner air. “If a carbon offset is done correctly, it can be transformational,” Lawrence says.