Can You Really Offset Your Carbon Footprint From Flying?

By Caroline Bologna July 26, 2023

“Some offsets use nature-based solutions ― like preserving or planting forests,” explained Jodi Manning, vice president of marketing and corporate partnerships at the carbon offset nonprofit Cool Effect. “Others use technological solutions, like carbon capture or replacing carbon-emitting energy sources with green technology.”

She noted that carbon offsetting has become increasingly popular in recent years, with Cool Effect’s first-quarter analysis this year showing a 186% year-over-year increase in travel offset purchases compared to 2022.