Jodi Manning, director of marketing for the carbon-offsetting nonprofit Cool Effect, says the San Francisco firm has seen a 700% increase in carbon-offsetting purchases since May. “Consumers are demanding this. They want to know what their footprint is; they want to know what the cost is,” she says.
![](https://www.cooleffect.org/lib/content/wp-content/uploads/2017/01/adweek-1.png)