The TechCrunch SXSW 2016 Recap

By Sarah Buhr March 19, 2016


Brand Activation

A major part of the SXSW experience includes brands vying for attention and 2016 was no exception.

Pictured here: Cool Effect, a nonprofit startup on a mission to reduce C02 in the atmosphere, took pictures of conference-goers and turned them into gifs.