Cool Effect’s VP, Director of Marketing & Partnerships Jodi Manning adds, “The support of high-quality carbon offsets is one part of the solution, and growing interest is an encouraging sign. That all being said, make sure you’re investing in 100% additional and permanent solutions. Rather than chasing a specific label, use your budget wisely to make environmentally sound decisions that truly benefit the planet – and the people who inhibit it. Communication throughout the process is always key. Ask the important questions: What is your roadmap? What are you doing now, and what are you going to do next year? How can your employees contribute? Following this guidance will help your business most effectively incorporate offsets into its climate ambitions.”