Partnering with The Nature Conservancy, the initiative will provide an interactive landing page through Cool Effect, allowing teams and individuals to calculate their carbon footprint and purchase the equivalent amount of carbon credits. The carbon credits will be generated by investments in Nature Conservancy management of forest projects through practices that increase the removal of carbon dioxide from the atmosphere. The credits are third-party verified and scientifically validated. Not only do these practices help us fight climate change, they improve water quality and fish and wildlife habitat.