Dee Lawrence of Cool Effect: “Keep Pushing Forward”

By Jason Hartman February 20, 2021

“When my husband Richard and I created Cool Effect to meet the demand from individuals and businesses looking to take action to reduce their carbon emissions, it became our mission to provide a new level of trust and transparency in the carbon market. It was important to us to ensure that any buyer could rely on Cool Effect to provide the highest quality carbon offset projects that demonstrate a true carbon benefit, full pricing transparency, and secondary benefits in the communities where the projects are based.”