When reviewing a project for inclusion in its market of offsets, Cool Effect will also make sure that client is doing all the other things needed to reduce its footprint.
“When they approach us, we say hey that’s great, make sure you’re doing all these other things as well,” Lawrence said. “You need to be requesting alternative energy from the local energy provider. For major businesses, you need to have good waste [practices], get rid of single-use plastics. We’re an education company as well as an offset provider.”