Establish Yourself As A Thought Leader. You may be the CEO of a company that is at the forefront of innovation or perhaps is doing something especially impactful but if you aren’t actively playing a role in the market then you need to change that. Not only should you strive to establish yourself as a leader but increasing your own visibility will also lend credence to your company and bolster its image. Remember, people want to work with and trust people, not companies.
Marisa de Belloy is the CEO of Cool Effect, a San Francisco Bay Area 501(c)(3) non-profit that allows individuals to create a tangible impact on climate change funding to the highest-quality carbon reducing projects around the world. Marisa’s expertise spans a multitude of fields ranging from nonprofit management, investment banking, strategy, consulting, and corporate development to international entrepreneurial ventures.