Cool Effect Blog

Part of Cool Effect’s mission is to educate individuals on global warming and the role carbon offsets play in helping us offset our emissions.

A 5 Minute Guide to Carbon Offsets

Global climate strikes, United Nations reports, extreme weather events — the climate crisis is undeniably reaching into every aspect of the average American’s day-to-day life. The question lingering in most (reasonable) minds is “What can I do?” The carbon footprint of an average American is 16.6 tonnes. To help visualize that impact, one tonne = [...]

Greenwashing: What It Is & How to Avoid It

As the climate crisis increasingly dominates headlines and consumer culture, companies are stepping up their efforts to reduce their environmental impact. Businesses of all sizes are implementing a range of sustainable practices and highlighting their commitment to climate-friendly initiatives. While most businesses implements meaningful carbon-reducing initiatives, there are some that misrepresent their products or activities [...]

The Different Ways Businesses Can Reduce their Carbon Footprint

How Businesses are Reducing their Carbon Footprint Regardless of the size and structure of your business, you can create standards and protocols to make your company carbon neutral. There are several ways businesses can reduce their carbon footprint. This process begins by understanding the emissions generated by your company and tracking your current carbon footprint. [...]

Carbon Footprint: What it is & How to Reduce your Footprint

What is Carbon Footprint & How to Reduce Carbon Emissions Climate Change is being felt around the world. Every year we see irrevocable damage melting the polar ice sheets leading to rising sea levels. Increasingly disastrous weather, extreme heat, and fires as well as dramatic increases in ocean temperatures are changing the planet as we [...]

Ways to Reduce Greenhouse Gasses

How to Reduce Greenhouse Gas Emissions | Cool Effect Climate change is ever-present and can be impacted positively or negatively by the choices we make. We must pay close attention to how our actions affect our future on this planet. You might ask How to Reduce Greenhouse Gas Emissions? One of the best ways to [...]

Carbon Credits: How They Work & How to Buy Them

What are Carbon Credits? How They Work & Market Price Saving the environment will take everyone. Individual efforts and local initiatives are essential, but we need worldwide policies and voluntary action from companies to ensure we meet our targets for lowering emissions. Carbon offsets are simple way companies of all sizes contribute to positive change [...]

The Business of Climate: Definitions

Dear Colleagues, As the year progresses, businesses and organizations are reaching out to understand what action they can take to help the planet. Many have asked us about ‘carbon neutrality’— and rightly so as the definition of this term is in flux. The terms ‘carbon neutral’ and ‘carbon neutrality’ have been the terminology used for [...]

Carbon Footprint of Flying: Everything You Need to Know

Carbon Footprint Emissions of Flights & Air Travel Individuals Air travel has become an integral part of life. Whether it's a flight to a holiday destination, traveling for work, or visiting family, flying in the air helps us reach our destinations thousands of miles away in just a few hours. At the same time, the [...]

What is Carbon Neutrality? Companies & Entire Countries Striving for Net Zero Emissions

What is Carbon Neutrality? Companies & Entire Countries Striving for Net Zero Emissions Individuals and Companies throughout the U.S realize that we have a climate crisis on our hands and that it requires urgent solutions. As a result, these organizations and are stepping up to reduce emissions in ways never seen before. Everyone is asking, [...]

The Business of Climate: The Sellers Pledge

Dear Colleagues, I have had the privilege of speaking with numerous partners, each with its own challenges and goals. Businesses and organizations are stepping up for climate in unprecedented numbers. But they are doing so cautiously, and some may argue, too slowly as we face the urgent climate crisis. I’m often asked about the inconsistencies [...]

The Seller’s Pledge: How We Ensure Carbon Done Correctly

Since Day 1, Cool Effect has put transparency at the forefront of everything we do. From our pricing of carbon offsets to our administrative fees, to our rejection of any hidden markups, to our guarantee that every single project on our platform has been thoroughly vetted and triple-verified, we feel that there’s no better way to [...]
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