Cool Effect Blog

Part of Cool Effect’s mission is to educate individuals on global warming and the role carbon offsets play in helping us offset our emissions.

A 5 Minute Guide to Carbon Offsets

Global climate strikes, United Nations reports, extreme weather events — the climate crisis is undeniably reaching into every aspect of the average American’s day-to-day life. The question lingering in most (reasonable) minds is “What can I do?” The carbon footprint of an average American is 16.6 tonnes. To help visualize that impact, one tonne = [...]

6 Ways You Can Make Earth Month Matter

6 Ways You Can Make Earth Month Matter While each Earth Day and Earth Month serve as reminders of the worldwide environmental movement’s importance and the imperative responsibility we have as people to protect the earth for future generations, too often organizations and individuals mark the event by sharing kind words for the planet. . [...]

The Business of Climate: Guidance

Dear Colleagues, There is no doubt that our climate is finally getting the attention that it deserves. But in some ways, more dialogue has made things confusing. On Friday, the US officially reentered the Paris Agreement, and later that same day, several companies joined a coalition called “America is All In.” As both of these [...]

Our Cool 2020 Rewind

Dear Community Members, This past year, amid multiple global challenges, Cool Effect saw unprecedented action from its community. The collective action of our community: Retired over 1 million metric tons of harmful greenhouse gases Helped 7 high-quality carbon projects meet their goals and retire all available carbon credits. Now these projects are investing in improvements [...]

The Business of Climate: 2020 Rewind

Dear Colleagues, We begin 2021 with new hope for the climate. We asked you to share your thoughts in our recent poll. The results are telling: 67% report that sustainability ranks as a Top 3 corporate goal for 2021 35% report that your company’s interest in sustainability is being driven by employees with 32% reporting [...]

The Carbon Cycle: Questions and Answers For The Future

Today’s concerns for food production, human migration, and water management are all intimately connected with the carbon cycle and how human activity affects it. If you want to take an informed position on nearly any issue that concerns the environment, you should understand how the carbon cycle works. In this article, we will work to [...]

What is Carbon Farming?

Carbon farming has recently appeared in the news as a set of agricultural practices that promises to help alleviate CO2 issues and combat global warming. However, this area in agriculture science is still under development, and there are many questions as to how farmers, companies, and governments can carry out the practices described in carbon [...]

The Importance of Environmental Sustainability

Environmental sustainability has become one of the most common phrases in discussions about climate change. The importance of environmental sustainability can have a significant impact in the fight against the climate crisis. However, many people aren’t clear on what it is or what practical steps to take as individuals or as a company. What is [...]

Creative Climate Change Solutions for the 21st Century

Climate change has become one of the most pressing issues of our time. Finding creative and effective solutions to climate change—including ways to stop global warming—is one of the most debated and complex topics for scientists and world leaders alike. The health of humanity and our planet is at stake and, with it, the survival [...]

Greenwashing: What It Is & How to Avoid It

As the climate crisis increasingly dominates headlines and consumer culture, companies are stepping up their efforts to reduce their environmental impact. Businesses of all sizes are implementing a range of sustainable practices and highlighting their commitment to climate-friendly initiatives. While most businesses implements meaningful carbon-reducing initiatives, there are some that misrepresent their products or activities [...]

The Different Ways Businesses Can Reduce their Carbon Footprint

How Businesses are Reducing their Carbon Footprint Regardless of the size and structure of your business, you can create standards and protocols to make your company carbon neutral. There are several ways businesses can reduce their carbon footprint. This process begins by understanding the emissions generated by your company and tracking your current carbon footprint. [...]