Cool Effect Blog

Part of Cool Effect’s mission is to educate individuals on global warming and the role carbon offsets play in helping us offset our emissions.

A 5 Minute Guide to Carbon Offsets

Global climate strikes, United Nations reports, extreme weather events — the climate crisis is undeniably reaching into every aspect of the average American’s day-to-day life. The question lingering in most (reasonable) minds is “What can I do?” The carbon footprint of an average American is 16.6 tonnes. To help visualize that impact, one tonne = [...]

Understanding the Carbon Footprint of Foods

A Guide to Food Carbon Footprint When we discuss food carbon footprint, we have to consider food transportation, manufacturing, and cooking. All of these processes use power and therefore contribute to the carbon footprint of foods. Food waste is a significant contributor to global greenhouse gas emissions. Approximately 26% of global greenhouse gas emissions come [...]

The Business of Climate: What Makes Cool Effect Different

Dear Colleagues, One of our most frequently asked questions is, “What makes Cool Effect different?” Our response always centers around our projects—dedication to additionality, the work our project team does to find, verify and visit our projects, our insistence of price transparency and our communications tools. (Doesn’t everyone want to know that their dollar is [...]

How Your Brand Can Help Give Climate Change The Business

Make Fighting Climate Change your Business One of the key principles behind Cool Effect is that every action, no matter how small, has the potential to have a tremendous impact. When individuals unite passionately for a cause, there’s nothing the power of collective action can’t accomplish — but that doesn’t mean we’re discounting the tremendous [...]

Electric Car Pollution: How Does It Compare to Gas Cars?

Carbon Footprint of Electric Cars vs. Gasoline Are electric cars the future? Do electric cars cause pollution? Is electric car pollution worse than gasoline pollution? These are all valid questions; we will unpack the answers together in this article. Of course, when we talk about electric cars vs. gas cars’ pollution levels, we must consider [...]

6 Ways You Can Make Earth Month Matter

6 Ways You Can Make Earth Month Matter While each Earth Day and Earth Month serve as reminders of the worldwide environmental movement’s importance and the imperative responsibility we have as people to protect the earth for future generations, too often organizations and individuals mark the event by sharing kind words for the planet. . [...]

The Business of Climate: Guidance

Dear Colleagues, There is no doubt that our climate is finally getting the attention that it deserves. But in some ways, more dialogue has made things confusing. On Friday, the US officially reentered the Paris Agreement, and later that same day, several companies joined a coalition called “America is All In.” As both of these [...]

Our Cool 2020 Rewind

Dear Community Members, This past year, amid multiple global challenges, Cool Effect saw unprecedented action from its community. The collective action of our community: Retired over 1 million metric tons of harmful greenhouse gases Helped 7 high-quality carbon projects meet their goals and retire all available carbon credits. Now these projects are investing in improvements [...]

The Business of Climate: 2020 Rewind

Dear Colleagues, We begin 2021 with new hope for the climate. We asked you to share your thoughts in our recent poll. The results are telling: 67% report that sustainability ranks as a Top 3 corporate goal for 2021 35% report that your company’s interest in sustainability is being driven by employees with 32% reporting [...]

The Carbon Cycle: Questions and Answers For The Future

Today’s concerns for food production, human migration, and water management are all intimately connected with the carbon cycle and how human activity affects it. If you want to take an informed position on nearly any issue that concerns the environment, you should understand how the carbon cycle works. In this article, we will work to [...]

What is Carbon Farming?

Carbon farming has recently appeared in the news as a set of agricultural practices that promises to help alleviate CO2 issues and combat global warming. However, this area in agriculture science is still under development, and there are many questions as to how farmers, companies, and governments can carry out the practices described in carbon [...]