Cool Effect Blog

Part of Cool Effect’s mission is to educate individuals on global warming and the role carbon offsets play in helping us offset our emissions.

A 5 Minute Guide to Carbon Offsets

Global climate strikes, United Nations reports, extreme weather events — the climate crisis is undeniably reaching into every aspect of the average American’s day-to-day life. The question lingering in most (reasonable) minds is “What can I do?” The carbon footprint of an average American is 16.6 tonnes. To help visualize that impact, one tonne = [...]

The Business of Climate: The Sellers Pledge

Dear Colleagues, I have had the privilege of speaking with numerous partners, each with its own challenges and goals. Businesses and organizations are stepping up for climate in unprecedented numbers. But they are doing so cautiously, and some may argue, too slowly as we face the urgent climate crisis. I’m often asked about the inconsistencies [...]

The Seller’s Pledge: How We Ensure Carbon Done Correctly

Since Day 1, Cool Effect has put transparency at the forefront of everything we do. From our pricing of carbon offsets to our administrative fees, to our rejection of any hidden markups, to our guarantee that every single project on our platform has been thoroughly vetted and triple-verified, we feel that there’s no better way to [...]

Powering Projects with Carbon Credits

The latest climate change fighting project on our platform might sound a little complicated at first, but believe us — it’s as easy as AC/DC. Our newest project, based in rural India, helps replace inefficient fossil fuel sources like kerosene lamps by assisting with the maintenance of rooftop solar panels, which provide over 40,000 rural [...]

Ten Tips for A Carbon Neutral(ish) 2020 from the Cool Effect Community

Cool Effect is more than just an easy way to verifiably take action against climate change. We’re more than our incredible collection of triple verified carbon reducing projects. And there’s a lot more to us than the close to 2 million tonnes of CO₂ we’ve successfully kept from wreaking havoc on the planet’s atmosphere. At the end [...]

Marching Toward Carbon Done Correctly

From radical suggestions like having fewer children to more practical solutions like eliminating meat from your diet, you’ve probably come across dozens of lists touting the “ten ways to reduce your carbon footprint”. While ambitious, it’s not always feasible to consistently implement some of the recommended tactics. For example, individuals could opt to fly less [...]