An avalanche* just hit New York City!

(*avalanche = a group of snowmen)

Climate change is forcing our coolest friends to pack up and move.

John Steinbeck once said, “Once you have lived in New York and made it your home, no place else is good enough.” Today this sentiment hits home harder than ever for one particular group—snowmen.

It’s old news that 2016 was the hottest year on record. But what you may not know is that more than 4,000 species of snowmen are threatened every year by climate change. And last week, the snowmen of NYC hopped on a bus with the Orange Is the New Black star and master of ceremonies, Alysia Reiner, to protest just that.

“I love the Save Our Snowmen campaign because it’s smart, it’s funny, but it allows you to take action.”

—Alysia Reiner

The bus, which had a giant TV playing the Save Our Snowmen mockumentary on the side of it and 50 dancing snowmen inside of it, started off in downtown Manhattan and migrated up past Rockefeller Center. Several stops were made along the way, giving our snowmen the opportunity to spread both joy as well as the message of how to save them from climate change this holiday. You can see more of Alysia and the protesting snowmen here.

The campaign is still going strong, and snowmen everywhere need your help now more than ever. That’s why we’ve come up with a few things you can do to lend a helping hand:

  1. Share the film

There’s no better way to make saving our snowmen from climate change a trending topic than simply sharing the film with friends, family, and coworkers.

  1. Use the hashtag

Tag any climate change related post with #SaveOurSnowmen. Cool Effect will donate $1 to climate-saving projects for every social share (up to $10,000).

  1. Follow us online

  1. Save a snowman by supporting verified carbon-busting projects

It couldn’t be easier to combat climate change thanks to the carbon reduction projects at Cool Effect. Help Save a Snowman (and the planet) today!