The Good On The Ground

The Good on the Ground highlights the efforts of carbon credit projects that are verifiably reducing harmful greenhouse gases while providing additional benefits to local communities. Quality carbon projects aren’t just good for the planet, they’re good for its people as well — and The Good on the Ground celebrates the hard work it takes to make that happen.

This Blue Carbon project works to plant mangroves, saving the shorelines and removing carbon while helping the locals thrive.


For Peat's Sake

The largest carbon project in the world protects 157,000 hectares of land that is sustainably managed as a home to local communities and endangered animals.

By plowing rice stubble back into the ground this project puts carbon into the soil while improving soil quality for future crops.

Carbon Done Correctly

Carbon Done Correctly is our approach to ensuring quality, trustworthy carbon projects. It means we bring a commitment to science and transparency to everything we do, from pricing, to project vetting, to verifying the real impact of a project.

Philosophy of Project Selection

  • Superior projects
  • Focused management structures
  • Co-benefits
  • Long duration
  • Transparency in all aspects

Comprehensive Scientific Analysis

  • Completion of Cool Effect due diligence process
  • Site visits
  • Address critical variables of the project

The Seller’s Pledge

  • Transparent pricing
  • No hidden fees or un-disclosed markups
  • Cool Effect is a registered 501(c)3

Deep Experience

  • Founders bring 14 years’ of experience as developers, buyers and climate philanthropists
  • Genuine partnerships
  • Understanding of what buyers and sellers need

The Seller's Pledge

The Seller’s Pledge is a document outlining our pledge to transparency, a legal promise we make to every single individual, business, university or organization using our platform to take action against climate change. Carbon Done Correctly isn’t possible unless you trust the platform providing those carbon credits, and The Seller’s Pledge is a key component of that commitment.

Building Trust with The Seller’s Pledge

We understand putting resources toward sustainability is important for your business, and we want to build trust with our valued partners. Our legal commitment to transparency in pricing is part of The Cool Effect Model program and is made to any buyer of carbon offsets from its platform.

More than 90% of each dollar you donate goes directly to helping our projects, with a small fee of only 9.87% to help us cover payment processing, research and scientific documentation, and possible registration fees.

Here’s a breakdown:

  • 1.5% Research Fee
  • 2–4% Payment Processing Fee
  • Registry Fee (where applicable)
  • Remainder for Cool Effect Administration Fee