Seeing Carbon Pollution is Believing

The Invisible Threat

Every day in nearly everything we do, we are producing the carbon dioxide that leads to climate change.

Unfortunately, carbon pollution–the actual cause of climate change–is invisible to us. This is the bigger enemy we need to expose. When people know what they are fighting, we have the inspiring ability to rally together and attack the problem.

But we can’t fight something we can’t see.

Cool Effect is changing that.

Behind the scenes with FLIR

The FLIR camera is what makes seeing carbon emissions possible. Certain wavelengths of infrared are absorbed by carbon dioxide (CO₂). The FLIR camera detects them. It then applies a special color filter to the CO₂, allowing us to visualize carbon emissions as they happen. The result? One camera sees what your eyes see, the other shows another world—the world of carbon pollution. While technology makes it possible to see the problem, it’s up to all of us to work toward the solution.

For a more detailed explanation of how FLIR works, click here.

Footage from “Racing Extinction” courtesy of Oceanic Preservation Society.  Director: Louie Psihoyos

See how you can be part of the Cool Effect

Our mission is to reduce carbon emissions in every possible way. We applaud reducing, reusing, recycling, biking, and eating less meat, but there is so much more that can be done. Don’t wait for corporations, governments and innovators to solve this problem, act now by giving to projects that actually reduce the amount of greenhouse gases that enter our air.

People taking action, one tonne at a time. That is the Cool Effect. Ready to help?