Since its conception in 2015, ADAY has been sustainably focused with a mission to raise the standard of clothing and create a better wardrobe by first reducing consumption with longer lasting and more versatile clothes utilizing recycled + plant based materials.

Part of this commitment to building a better and more sustainable future, includes launching initiatives to reduce their carbon footprint. Where they can’t reduce or recycle, they are offsetting in areas like team air travel, company energy consumption and shipping, to name a few. They have also just launched a product on their site that allows their customers to offset their next trip and shares more information on why offsetting is so important. Next on their list: offsetting their supply chain.

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More than 90% of each dollar you donate goes directly to helping our projects, with a small fee of only 9.87% to help us cover credit charges, research, and possible registration fees.

Here’s a breakdown:

  • 1.5% Research Fee
  • 2–4% Credit Card Fee
  • Registry Fee (where applicable)
  • Remainder for Cool Effect Administration Fee

Who is Cool Effect?

Cool Effect works with the world’s best carbon-reducing projects, giving people an easy way to effectively fight climate change. Combining science and transparency, our approach allows individuals to verifiably reduce carbon emissions and help transform communities around the world.