Cool Effect Adds First Direct Air Capture Project to Portfolio Following Rigorous Review

By Cool Effect May 20, 2025

Cool Effect, a Bay Area nonprofit that supports high integrity carbon emission reduction and removal projects around the globe, is announcing today that it has selected a Direct Air Capture (DAC) project to be added to its portfolio of carbon projects. After a comprehensive review, Cool Effect has chosen to represent Project Juniper, a DAC project in Nevada owned and operated by LA-based project developer Clairity Technology.