Snowmen Hit the Streets of NYC for Giving Tuesday

November 28th, 2016

Activist and actress Alysia Reiner joined the Cool Effect team and a hearty group of snowman ambassadors to bring the climate change fight to New York City! Forty of our snowmen “migrated” north from the Financial District to Columbus Circle gathering supporters and new members along the way. This event was inspired by the spirit of giving and provided the backdrop to launch Cool Effect’s gifting capabilities in time for the holidays.