Cool Effect Announces Availability of Carbon Offset Guide as a Resource for Sustainable Initiatives

By Business Wire November 20, 2019

“Carbon offsets can be complex, frequently misunderstood and maligned. For this reason, Cool Effect is dedicated to the concept of transparency in pricing and the ideals of Carbon Done Correctly,” noted Dee Lawrence, Co-Founder of Cool Effect. “This new Guide helps stakeholders understand every aspect of carbon offsets as a tool for fighting climate change. It highlights the importance of diligent research on quality, the concept of additionality, over-estimation, social benefits and permanence – while providing a deeper understanding of how quality carbon offsets are an immediate and cost-effective solution to help us reduce harmful greenhouse gas emissions.”